Head of Product Marketing

Summary

Join OKX, a leading crypto exchange, as the EEA Product Marketing Director and shape the future of crypto in Europe. You will develop and execute a comprehensive product marketing strategy, driving community engagement and product adoption. Collaborate with various teams to adapt global messaging for European audiences, focusing on key markets. This role requires extensive experience in product marketing, particularly within fintech or crypto, and strong leadership skills. You will be responsible for building and scaling crypto-native communities and amplifying OKX's brand visibility. The position offers a competitive compensation package and various benefits.

Requirements

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment
• Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies
• Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience
• Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space

Responsibilities

• Develop and execute a comprehensive product marketing strategy for Europe, aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs user needs CeFi, and Web3 trading products
• Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region
• Coordinate and grow global community programs in Europe, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders
• Establish a strong presence across European industry events, media, and social platforms to amplify OKX’s brand and product visibility
• Work closely with local GMs to adapt global product messaging to regional nuances, ensuring clarity and relevance for different European markets
• Develop regional-specific narratives that align with user needs and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products
• Act as the voice of the European customer, gathering and analyzing market insights to inform both product development and marketing strategies
• Establish a structured feedback loop between European users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed

Preferred Qualifications

Direct trading experience in crypto markets is highly desirable

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events