Head of Business Marketing

Summary

Join Canva's team as the Global Head of Business Marketing and lead a dedicated organization driving workplace adoption and expansion. You will build on Canva's existing user base to accelerate enterprise growth through Canva for Teams. This pivotal role reports to both the Chief Marketing Officer and Chief Customer Officer. Responsibilities include shaping and delivering Canva's business narrative, developing and executing B2B marketing strategies, and leading a team of 50-100 people. You will also partner with Consumer Marketing, build relationships with product teams, and design a comprehensive business marketing engine. The role requires proven marketing leadership experience, deep B2B/enterprise marketing expertise, and a strong technical understanding of marketing technology.

Requirements

• Proven Marketing leadership experience leading organizations of 50-100+ people
• Deep expertise in both demand generation and product marketing within B2B/enterprise contexts
• Track record of successfully driving marketing-sourced pipeline and revenue growth
• Strong technical understanding of marketing technology, attribution modeling, and funnel optimization
• Demonstrated success in implementing sophisticated marketing operations and measurement frameworks
• Proven ability to translate complex product capabilities into compelling market positioning
• Proven ability to lead through influence in collaborative, matrix environments
• Strong track record of cross-functional leadership and stakeholder management
• Excellence in developing and mentoring marketing leaders

Responsibilities

• Own and drive Canva's narrative for businesses, ensuring we’re telling a consistent and compelling story across all channels, from marketing campaigns to sales materials and thought leadership
• Develop and execute long-term B2B marketing strategies aligned with both marketing objectives and commercial revenue goals
• Drive and own marketing-sourced pipeline targets that support broader revenue objectives
• Lead and grow a complex organization of ~50-100 people across multiple functions and geographies, and work effectively across all parts of the Canva organization to drive impact and achieve our goals
• Build and manage a hybrid organization combining direct reports and matrix partnerships
• Foster a collaborative culture that embodies Canva's values while driving high performance
• Partner with Consumer Marketing to maintain brand consistency while developing distinct enterprise positioning
• Build strong relationships with product teams to influence the roadmap and go-to-market strategies
• Design, build, and orchestrate a comprehensive business marketing engine that drives predictable pipeline and revenue growth
• Build scalable systems for campaign orchestration, lead management, and measurement
• Create repeatable processes that can scale globally while maintaining effectiveness
• Champion inclusion and team wellbeing

Benefits

• Equity packages - we want our success to be yours too
• Health benefits plan to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge, and support you personally