Head of Content and Strategy

Summary

Join our team as the Head of Content & Strategy and lead the growth of this new function from ~$200k / year to $1m+ / year over the next two years. You will oversee and expand our content team, ensuring excellence across strategy, digital marketing campaigns, website content, email marketing content, copywriting and more.

Requirements

• At least 10 years in a creative or marketing agency
• Proven experience in content creation, editorial oversight, and leading content teams
• Ability to develop long-term content strategies that align with business goals and market trends
• Proven track record of scaling content and strategy services
• Strong leadership skills to manage, inspire, and collaborate with cross-functional teams
• Skilled in evaluating and implementing new tools and staying ahead of content and marketing trends

Responsibilities

• Oversee Content & Strategy Deliverables: Manage the content production of various content types, including websites, social media marketing campaigns, presentation decks, blogs, one-pagers, social media posts, emails, ad copy, and video scripts
• Oversee & Grow a contractor talent pool: Get to know our current pool of writers, editors, and strategists. Understand their unique skill sets, industry experience, working schedules, and project preferences to match them efficiently with the right projects
• Act as a Strong Editor: Serve as an editorial lead, jumping into documents to provide direction and feedback, leave constructive comments, ask questions, and guide writers toward producing high-quality work
• Support business development & client communications: Join BD team on pitches involving content, acting as a subject matter expert and building client confidence in the solution
• Scope and Estimate Projects: Work closely with the business development and project management teams to scope content offerings accurately. Provide estimates for projects, and assist in discovery sessions to align strategies with client goals while staying within budget
• Develop and Execute Client-Focused Content Strategy: Create tailored content strategies that align with each client’s brand goals, target audience, and market trends
• Implement Processes and Quality Control: Establish and refine workflows that ensure smooth collaboration between content and design teams. Introduce quality assurance measures to maintain high standards throughout the creation process
• Grow Content and Strategy Services: Thoughtfully expand SketchDeck's content and strategy services. Identify new growth opportunities and enhance our offerings to meet the evolving needs of our clients
• Collaborate with Cross-Functional Teams: Work closely with the Head of Digital, Head of Video and Photo, and Account Directors to offer comprehensive solutions

Benefits

• Salary range: $100k - $130k base + ~$10k+ / year variable commission
• Health insurance (medical, dental, and vision)
• 401(k) with company match
• Fully remote working (that started pre-covid and will continue after!)
• Paid time off that grows with tenure
• Annual company retreat
• Computer hardware of your choice (up to $1500)
• $500 towards your office setup expenses