Head of Content Marketing

Summary

Join Kinsta, a top-managed WordPress hosting company, as the Head of Content Marketing and own the content strategy from development to execution. You will manage and mentor a team, oversee content production across various formats, and collaborate with other departments to build a full-funnel content engine. The ideal candidate has a blend of corporate and agency experience, excels in creative storytelling, and has a proven track record of driving brand visibility and lead generation. Responsibilities include developing and executing a comprehensive content marketing strategy, managing a content team, and analyzing content performance metrics to optimize output. You will also collaborate with other teams to ensure brand consistency and create engaging content.

Requirements

• Relevant degree in Marketing, Communications, Journalism, English or a related field
• 7+ years of content marketing experience, ideally in B2B SaaS or enterprise technology
• 3+ years managing a content team or function
• Proven track record of developing high-performing content strategies that drive pipeline and brand authority
• Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue
• Exceptional storytelling, writing and editing skills with a portfolio to match
• Strong understanding of SEO, content distribution and marketing automation
• Comfortable translating technical concepts into accessible, engaging content
• Highly collaborative, organized and data-driven
• Experience managing agencies, budgets, timelines and campaign workflows
• Excellent written and verbal communication skills, including executive-level presentations
• Experience with tools such as HubSpot, WordPress, Google Analytics, SEMrush/Ahrefs and project management platforms

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys
• Manage and mentor a team of writers, editors, product marketers, customer marketers and content creators (in-house and freelance)
• Own the editorial calendar and oversee production of a range of content: blogs, white papers, ebooks, webinars, video scripts, case studies, emails and more
• Collaborate with product marketing to translate technical features into clear, compelling messaging and thought leadership
• Work with demand generation to optimize content for SEO, paid campaigns, ABM and nurture programs
• Analyze content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output
• Leverage data, market research and reporting tools to continuously optimize messaging performance
• Ensure brand voice, tone and messaging consistency across all content and channels
• Partner with Sales and Customer Success to create enablement content and customer success stories

Preferred Qualifications

• Experience with video, podcast, or interactive content formats
• Background in managed hosting technology
• Familiarity with product-led growth or developer-focused content

Benefits

• Annual remote expense budget
• Flexible PTO
• Paid parental leave
• Annual professional development budget: available after one year with Kinsta
• Sabbatical: available after three years with Kinsta (and every three years thereafter)
• Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary
• Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA