Head of Corporate Marketing

Summary

Join Lumos, a fast-growing startup revolutionizing app and access management, as their Head of Corporate Marketing. You will be responsible for crafting and communicating Lumos' brand narrative, engaging with industry analysts and media, creating compelling content, and fostering customer advocacy. This role requires close collaboration with the CEO and other stakeholders to build a strong brand presence and drive company growth. You will develop and execute marketing strategies across various channels, including PR, social media, and content marketing. The ideal candidate is a passionate storyteller with a proven track record in B2B brand building and scaling. Lumos offers a remote-work culture, excellent benefits, and a unique opportunity to shape the future of the company.

Requirements

• We value leaders with a proven track record of building and scaling early-stage B2B brands
• You’re a passionate story hunter, builder and teller
• You find creative ways to build urgency for and draw attention to the companies you work for
• You are a master of all channels - earned (PR), owned (blog/social), and paid (ads)
• With a steady ear to the ground, you find opportunities and pounce on them as they arise
• You think big and push those around you to do the same
• You’re a movement builder, obsessed with engaging a broad community of followers who become our biggest advocates

Responsibilities

• Brand Narrative - Work closely with our CEO, executive stakeholders, and customer champions to understand and synthesize a bold brand story that is true to Lumos’ vision and values, and authentic to how our best customers think about us
• Comms - Take a creative approach to engaging industry analysts, influencers, and reporters around Lumos’ story, product announcements, and company news. Build out a foundational PR program rooted in a regular cadence of product and company news, that also establishes our CEO as a leading voice in the identity and security space
• Content - Create industry thought-leadership and elevate Lumos’ brand through the development of engaging and insightful content. Drive a centralized content strategy for our blog and social channels. Recruit and manage a deep bench of content contributors and influencers from inside and outside the company to support aggressive targets for web traffic and engagement
• Customer Marketing - Work with sales and CS to recruit customer champions who are willing and able to share their experience with Lumos at events, through written case studies, video testimonials, with press and analysts, and in peer reviews

Benefits

• Remote work culture (+/-4 hours Pacific Time)
• Medical, Vision, & Dental coverage covered by Lumos
• Company and team bonding trips throughout the year fully covered by Lumos
• Optimal WFH setup to set you up for success
• Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
• Up to 16 weeks for expecting parents
• Wellness stipend to keep you awesome and healthy
• 401k matching plan