Head of Marketing

Summary

Join PicnicHealth, a leading health technology company, as their Marketing Leader to spearhead market presence and drive growth. You will lead the strategy to craft clear messaging and positioning for products and the company, expanding presence in the life sciences sector. This role requires defining tasks, shaping the company story, executing marketing campaigns, collaborating cross-functionally, generating demand, and building a high-performing marketing team. The ideal candidate possesses deep technology and life sciences experience, knows how to position complex solutions, drives strategy and owns outcomes, and is results-focused. PicnicHealth offers competitive compensation and benefits, including a remote-first work environment, flexible time off, comprehensive health benefits, a 401k plan, and more.

Requirements

• Have deep technology and Life Sciences experience – You have 5+ years leading marketing within life sciences and health tech, with a strong understanding of clinical research, real-world studies, and digital health
• Know how to position complex solutions – You’ve successfully built product or corporate positioning strategies that translate technical or data-driven healthcare solutions into clear, compelling narratives for our life sciences partners
• Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction
• Are results-focused – You know how to set KPIs, analyze performance, and use insights to continuously optimize marketing’s impact on revenue and growth

Responsibilities

• Shape the PicnicHealth Story
• Define core positioning and messaging for the company and our flagship product delivering end to end observational research studies
• Conduct ongoing market research to better understand our customers, market trends, and competitors
• Maintain our story and messaging across all communications
• Develop and execute marketing campaigns across various channels including online, social media, print, and events
• Produce thought leadership content and programs that build credibility in the life sciences space
• Oversee the creation of marketing materials, content, and messaging to ensure brand consistency
• Monitor campaign performance, analyze data, and make adjustments as needed
• Partner with sales teams to generate leads and drive sales conversions
• Collaborate with product teams to inform product strategy based on market insights
• Work with the project teams to ensure customer feedback is incorporated into marketing strategies
• Design and execute sophisticated, multi-channel demand generation programs targeted at our key buyers
• Create and optimize the marketing-qualified lead process in close partnership with the sales team
• Measure ROI for marketing activities
• Maintain and scale a high-performing marketing organization
• Effectively managing budgets and resources as the company grows
• Develop scalable processes and frameworks to support business growth
• Foster a collaborative and results-oriented team culture
• Set marketing goals and KPIs to measure campaign success

Benefits

• Remote first company, with teammates spread across the US. We support in-person gatherings, including co-working spaces and multi-day onsites,  to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year.  For our team members in the Bay Area, who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule
• Comprehensive benefits including above market Health, Dental, Vision
• Family friendly environment
• Flexible time off
• 401k plan
• Free PicnicHealth account
• Equipment and internet funds for home office set up
• Wellness Stipend