Head of Demand Generation

Summary

Join Arize AI, a leading AI observability platform, as their Head of Demand Generation. This role is crucial for driving pipeline creation and growth, building the demand generation function from the ground up. You will own demand generation end-to-end, from strategy and planning to execution, optimization, and analysis. The ideal candidate possesses extensive B2B demand generation experience in a high-growth SaaS company, with a proven track record of driving pipeline growth through multi-channel campaigns. You will collaborate closely with Sales and Developer Relations to align on goals and strategies. This position offers a unique opportunity to make a significant impact in a rapidly evolving AI market.

Requirements

• Proven experience leading demand generation for a fast growing B2B SaaS company (5–8+ years in growth, demand gen, or related marketing roles)
• Track record of driving pipeline growth through multi-channel campaigns that fuel both sales-led and product-led go-to-market motions
• Experience nurturing open-source and self-serve users into enterprise users
• Analytical mindset and comfort owning reporting, dashboards, and campaign analysis without a dedicated ops team
• Comfort in a fast-paced, high-growth environment: You thrive when stakes are high and goals are ambitious
• Experience engaging technical audiences (AI/ML engineers, AI developers, AI PMs) and understanding their unique buyer journey
• Have familiarity with influencer marketing in the AI space
• Familiarity with hybrid GTM models (sales-led + product-led) and the ability to adapt strategies accordingly
• A growth-oriented mindset —ready to innovate and challenge traditional tactics for a rapidly evolving AI market

Responsibilities

• Define a demand generation strategy that drives the pipeline for sales-led growth and supports emerging product-led initiatives
• Build the roadmap for scaling demand across enterprise and strategic accounts, as well as free and open-source user segments
• Design, launch, and optimize multi-channel campaigns (paid search and social, ABM, webinars, events, SEO, email nurtures)
• Experiment with new tactics and channels to capture the attention of AI engineers, developers, technical leaders and enterprise decision-makers
• Own audience segmentation, messaging alignment, and campaign orchestration across the funnel
• Partner with Sales leadership to align on pipeline goals, lead SLAs, and feedback loops
• Develop joint strategies for account-based marketing, pipeline acceleration, and enterprise engagement
• Collaborate closely with the DevRel team to ensure demand generation efforts amplify community programs, leverage insights from technical audiences, and convert engagement into qualified pipeline
• Track and analyze campaign performance using HubSpot, Salesforce (or similar), and analytics platforms
• Collaborate with the Head of Marketing Ops & Enablement to monitor pipeline health, conversion rates, and ROI, and make data-driven decisions on where to invest or adjust
• Manage and optimize the marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility
• Maintain accurate tracking and attribution of leads throughout the funnel

Preferred Qualifications

(Bonus) Background in AI/ML, developer tools, or data infrastructure products

Benefits

• Medical
• Dental
• Vision
• 401(k) plan
• Unlimited paid time off
• Generous parental leave plan
• Others for mental and wellness support