Head of Demand Generation

Summary

Join Hygraph as their Head of Demand Generation and take ownership of the entire acquisition funnel, crafting and executing scalable campaigns to drive high-quality leads and expand brand awareness. You will lead acquisition efforts across various channels (SEO, SEA, paid social, referrals, display, review platforms), optimize the conversion funnel, and build a high-performing demand-gen team. The role requires strong B2B SaaS experience, expertise in performance marketing, and a proven track record of driving full-funnel pipelines in complex, technical markets. You will collaborate with various teams (Product Marketing, Sales, Customer Success, and RevOps) to improve funnel efficiency and optimize the martech stack. Hygraph offers a remote-first, globally distributed team environment with a yearly learning budget for professional development.

Requirements

• 6+ years in B2B SaaS demand gen or growth marketing, including min of 3 years in a leadership role —with success scaling ARR. Preferably from scaling startups
• Proven track record driving full-funnel pipelines in complex, technical markets, with deep analytical rigor
• Expert in lead-gen channels: SEO/SEM, G2, paid social, email, webinars, ABM
• Strong martech fluency: Hubspot, Google Analytics/Tag Manager, A/B tools
• Hands-on leader who thrives in fast-paced environments, balancing strategic vision with executional excellence
• Experience building and leading teams, working with agencies, freelancers, and cross-functional stakeholders

Responsibilities

• Develop and own the end-to-end demand generation strategy to accelerate inbound pipeline growth and revenue
• Build & execute integrated campaigns for product launches and category themes
• Craft multi-channel acquisition (organic, paid, social, email), and iterate via A/B testing
• Plan end-to-end, from strategy and budget to execution and measurement
• Lead acquisition: SEO, SEA, paid social, referrals, display, review platforms
• Expand and optimize across owned, earned, and paid channels
• Continuously monitor and improve conversion from top-of-funnel to sales pipeline
• Own lead nurture, retargeting, and conversion rate optimization efforts across digital and email channels
• Optimize on-site conversions and retargeting initiatives
• Hire, mentor, and grow a high-performing demand-gen team
• Work with Product Marketing, Sales, Customer Success, and RevOps to drive acquisition and improve funnel efficiency
• Oversee the production of SEO, gated, and thought leadership assets aligned to funnel stages
• Ensure content resonates across buyer personas and journey stages
• Partner with RevOps to optimize martech stack (CRM, MA, analytics), implement robust attribution models, and report precise ROI

Preferred Qualifications

• Experience in headless/CMS, developer-first tech stacks or enterprise software
• Familiar with PLG or bottom-up growth motions
• Familiarity with AI/ML-driven martech tools

Benefits

• Remote work, flexible hours
• Professional development opportunities