Demand Generation Leader

Summary

Join Statusphere, a fast-growing micro-influencer marketing company, as their Demand Gen Leader. You will play a key role in developing and executing demand generation campaigns across various channels to drive growth. This role offers autonomy to experiment and make a substantial business impact. You will collaborate with various teams, leverage a robust tech stack, and manage budgets and forecasts. Statusphere offers a vibrant, supportive, and women-led work environment. The company is experiencing significant growth, providing ample opportunities for professional development and advancement.

Requirements

• 3-5+ years of demand generation experience for SaaS B2B
• Proven experience and consistent success in demand generation for B2B SaaS company(s)
• Strong understanding of marketing automation platforms, such as HubSpot
• Proficient in marketing analytics and reporting tools, such as HubSpot, Google Analytics, MixPanel, etc
• Experience with and proven proficiency in A/B testing and conversion rate optimization
• Excellent written and verbal communication skills
• Ability to work cross-functionally and collaborate with sales, marketing, and product teams
• Strong analytical and problem-solving skills
• Experience managing a variety of marketing channels (CRM, paid media, social), and creating campaigns for lead generation and conversion
• Track record of data-oriented decision-making, optimizing campaigns based on performance
• Applicants must be currently authorized to work in the United States

Responsibilities

• Work closely with the Head of Marketing to recommend and put into place new customer acquisition strategies that improve and increase lead volume and quality
• Work with sales and marketing teams to align on targets and messaging, ensuring campaigns are synchronized with sales goals
• Develop and execute demand-generation campaigns across various channels, including email, social media, content marketing, and paid advertising
• Leverage our tech stack of Hubspot, Apollo, 6Sense, Sales Navigator, LookerStudio, MixPanel, and Gong to manage, report on, and optimize demand initiatives. Recommend any new technology with a business case
• Collaborate with the content marketing team to brainstorm lead generation assets, such as whitepapers and webinars
• Own the promotion of our quarterly webinars with the goal of increasing sign-ups and new contacts in our ICP
• Develop and maintain relationships with partners, influencers, and other stakeholders to extend Statusphere’s audience reach and generate new contacts in our ICP
• Identify key industry events our team should attend to expand Statusphere’s brand awareness and create new sales opportunities
• Create and manage demand generation budgets and forecasts
• Manage and optimize lead nurturing workflows to convert and accelerate MQLs
• Track and report on key performance indicators (KPIs) to measure campaign effectiveness, including lead conversion rates, cost per lead, and return on investment (ROI)
• Measure and deliver performance reports on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue
• Continuously refine our lead scoring model using pipeline data, call outcomes, and feedback from the sales team
• Collaborate with sales teams to ensure cohesive sales-marketing initiatives, considering effective lead handoff and follow-up
• Monitor industry trends and competitor activities to identify opportunities and drive innovation in demand-generation strategies
• Stay up-to-date with the latest technologies and best practices in demand generation and marketing automation
• Provide training and support to team members on demand generation best practices and tools. Help our team understand your strategies and why they're important
• Collaborate with internal and external stakeholders to achieve marketing objectives

Preferred Qualifications

Targeting Marketing Departments within consumer brands is a plus

Benefits

• Competitive compensation
• 100% Team Member coverage for Medical, Dental, Vision insurance
• 401K plan with a 100% match of contributions up to 4%
• Employee stock options
• Flexible/Fully Remote work
• Unlimited PTO
• Professional Development L&D Stipend
• Generous maternity/paternity policy
• Being part of a fast-growing company with opportunities for future growth & leadership positions
• Collaborative, innovative, positive, team-oriented startup culture
• Casual & vibrant work environment
• Get to try lots of new products!