Head of Digital Acquisition

Summary

Join Booksy as the Head of Digital Acquisition and make a real difference in the lives of small business owners. You will lead a team of digital marketing specialists, building and scaling performance-driven campaigns across paid social, paid search, and organic search. This business-critical role demands strategic planning, meticulous execution, and a data-driven approach to optimize campaign performance and achieve aggressive growth goals. You will oversee budgets, leverage advanced segmentation techniques, and mentor your team. Staying ahead of industry trends and utilizing data analytics tools are crucial for success. This fully remote position offers a unique opportunity to impact millions of small business owners while working in a dynamic and rapidly growing company.

Responsibilities

• Lead the bottoms-up planning of acquisition targets with direct collaboration from finance to achieve aggressive growth goals
• Ensure smooth execution of always on, seasonal, and targeted campaigns across acquisition channels
• Ensure CPAs are kept in check and make strategic investments where needed
• Leverage tools like Segment and our CDP to develop personalized, efficient journeys that cross channels and help high value users move towards conversion
• Oversee organic search efforts to drive acquisition and improve blended CPA
• Utilize data analytics tools to track campaign performance, analyze key metrics (CAC, CPC, LTV, ROAS, etc.), and report on ROI, adjusting strategies and budgets accordingly to optimize results
• Lead and mentor a team of performance marketing professionals, providing guidance, fostering a culture of innovation, and ensuring team members have the resources and support to succeed
• Stay ahead of industry trends, emerging technologies, and new marketing platforms to inform strategy and keep the business competitive in a dynamic digital landscape

Benefits

• This is a fully remote position, we take pride in being a globally distributed team
• Comprehensive health, dental, and vision coverage - Eligible first of the month following 30 days from start date
• Voluntary LTD
• Company paid STD, and $25,000 Basic Life
• PTO: unlimited with manager approval
• Parental Leave - 12 weeks of leave; after 12 months of employment
• 401k - 50% match up to 6% of contributions paid annually/3-year vesting period eligible to enroll after 2 months of employment
• Booksy benefit $50 per month to use on services in our app