Head of Engagement Marketing

Summary

Join Varo, a digital bank, in a career-defining journey building its growth engine. Lead engagement marketing, driving early-lifecycle conversion and lifetime value. Be a thought leader in customer acquisition, from website/app to primary banking relationship. Relentlessly drive conversion rate optimization through rigorous testing. Collaborate with team members on initiatives, including triggered campaigns and A/B tests. Own customer engagement metrics like funding and borrowing rates. Bring analytical rigor to measurement, reporting, and decision-making. Provide thought partnership to C-suite leadership. Mentor junior team members. This role offers a competitive salary ($225,000 - $295,000), bonus, equity, and benefits.

Requirements

• 10+ years of professional experience with track record of impact in customer lifecycle management and conversion rate optimization
• Proficiency in data analysis using languages such as SQL or Python
• Experience using platforms such as Tableau for dashboards and reports
• Experience with CRM platforms such as Braze, to be self-sufficient and guide others
• Undergraduate degree required, masters degree preferred

Responsibilities

• Lead engagement marketing at Varo with the goal of driving up early-lifecycle conversion and lifetime value of a customer
• Be the thought leader on how to win the customer from when they land on the website or download the app through to a primary banking relationship
• Relentlessly drive conversion rate optimization across all customer touch points through disciplined and analytically rigorous testing
• Work hands on with team members to set up, implement and execute initiatives, including triggered campaigns, A/B tests and deployment of high quality responsive assets
• Own customer engagement metrics, such as funding, borrowing and direct deposit rates, working with other functions to “get the job done” whatever it takes
• Bring analytical rigor and discipline to all aspects of our engagement measurement, reporting and decision making
• Provide thought partnership with the right level of synthesis and communication to C-suite leadership
• Mentor and guide junior team members and serve as a role model for leadership through fact-based decision making and bias for action

Preferred Qualifications

• Experience at growth-stage pre-IPO tech-enabled consumer businesses a plus
• Fintech or banking experience a plus

Benefits

• $225,000 - $295,000 a year
• Bonus
• Equity
• Competitive benefits