Head of Global Content Marketing

Summary

Join Employment Hero as the Head of Global Content Marketing and lead the global content strategy, shaping how the world perceives workforce management. You will develop compelling content, guide regional teams, collaborate across departments, and optimize content for search. This strategic role directly impacts how businesses understand the future of work and how Employment Hero helps them thrive. You will work remotely with flexibility and access cutting-edge tools. The role requires extensive experience in content marketing and leading global teams. Employment Hero offers a wide range of benefits, including generous parental leave, WFH expense budget, and learning and development opportunities.

Requirements

• 8+ years of content marketing or communications experience, preferably in HR, SaaS, or a high-growth tech environment
• Proven ability to develop and execute global content strategies that drive measurable results
• Experience leading or guiding distributed teams in multiple regions or markets
• Deep experience working with subject matter experts and senior stakeholders to develop high-impact content that converts
• A clear, concise, and confident writing style that resonates with global business audiences
• Strong editorial judgment and a relentless eye for detail
• Experience managing multiple projects and tight deadlines across global teams
• A natural collaborator with a deep sense of accountability, curiosity, and creativity

Responsibilities

• Develop and oversee the creation of compelling case studies, whitepapers, one-pagers, and sales materials that speak directly to our B2B and B2C audiences
• Build and execute a global content strategy that aligns with business goals, brand tone, and market momentum
• Guide and empower regional content marketers with strategic direction, frameworks, and editorial support
• Collaborate across departments to ensure content fuels broader marketing campaigns and demand generation efforts
• Partner with the SEO and Marketing Automation teams to develop keyword strategies that drive organic growth
• Optimise all content—blogs, articles, landing pages—for search while maintaining editorial quality and brand voice
• Monitor SEO performance and adjust content plans based on data, trends, and opportunities
• Partner with Sales to craft tools and messaging that address real client pain points and clearly communicate product value
• Maintain and evolve our library of sales assets, ensuring every touchpoint supports conversion
• Work closely with the social team to amplify messaging and repurpose long-form assets into scroll-stopping moments
• Act as a key liaison between marketing, sales, and product—ensuring content is always aligned with strategic objectives
• Lead by influence, guiding regional content teams to maintain consistent brand voice, editorial standards, and performance goals
• Support the development of internal content guidelines and elevate the brand voice across all platforms
• Write blog posts, customer stories, and thought leadership reports that educate, inspire, and convert. You’ll make complex topics accessible, always with a sharp editorial lens and a strong point of view

Benefits

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• A very generous paternity leave policy
• Subsidised egg freezing
• A WFH office expense budget
• Outstanding learning & development opportunities