Head of Growth and Retention

Summary

The job is for the Head of Growth and Retention at HostPapa, a fast-growing web hosting company. The role involves developing growth strategies, collaborating with cross-functional teams, optimizing marketing campaigns, conducting market research, and analyzing marketing performance data.

Requirements

• Proven experience in growth marketing, preferably in a fast-paced startup or scale-up environment
• 3+ years of experience in digital retention marketing and experience with high growth direct-to-consumer digital products
• Strong analytical skills and experience with data-driven marketing, including A/B testing, performance tracking, and optimization
• Demonstrated experience working with cross-functional teams
• Excellent communication skills, both written and verbal
• Results-oriented mindset with a track record of achieving or exceeding marketing goals
• Ability to work in a dynamic environment, adapt to changes, and manage multiple projects simultaneously

Responsibilities

• Develop and execute comprehensive growth strategies to drive customer acquisition, retention, and revenue growth
• Create and own a strategy to grow the top of funnel audience and manage customer retention
• Collaborate with cross-functional teams, including sales, engineering, and creative, to align marketing initiatives with business goals
• Optimize marketing campaigns based on performance metrics, such as conversion rates, using data-driven insights to improve results continuously
• Create effective post-acquisition strategies to activate new users and drive customer retention, engagement, and upsell
• Conduct market research and competitive analysis to identify growth opportunities and stay ahead of industry trends
• Monitor and analyze marketing performance data to identify trends, opportunities, and challenges and make data-driven recommendations for marketing optimization and growth strategies

Benefits

• Work from anywhere - this is a remote opportunity
• A competitive salary that values you and your unique skill sets
• Career advancement & professional development opportunities to help you reach your full potential
• Flexible work arrangements to support work/life balance