Head of Growth Performance

Summary

Join Immutable, a leading global technology company revolutionizing the gaming industry on Ethereum, as their Head of Growth - Performance. You will spearhead data-driven growth strategies across multiple channels, optimizing performance and enhancing player experiences. This role demands expertise in conversion rate optimization, performance marketing analytics, and lifecycle marketing. You will lead experimentation, manage ad spend, and refine measurement frameworks. Collaboration with marketing, product, and data teams is crucial to align growth initiatives with broader business objectives. Immutable offers competitive salaries, employee stock options, flexible work arrangements, and various employee benefits.

Requirements

• Proven experience in a data-driven growth role, ideally within gaming, Web3, or tech industries
• Experience in leading teams in Growth
• Deep expertise in conversion rate optimisation, performance marketing, and lifecycle marketing
• Strong analytical skills, with the ability to translate complex data into clear insights and strategic actions
• Experience with experimentation frameworks, A/B testing, and attribution modelling
• A track record of driving measurable business outcomes through data-led decision-making
• Exceptional stakeholder management and cross-functional collaboration skills

Responsibilities

• Own the Conversion Rate Optimisation (CRO) function, leading experimentation across key funnels with ambitious targets and a rigorous testing cadence
• Drive Performance Marketing, optimising ad spend efficiency, reducing customer acquisition costs, managing creative testing, and implementing sophisticated attribution modelling
• Oversee Lifecycle Marketing Optimisation, using data-driven segmentation strategies to improve engagement metrics and increase customer lifetime value through retention campaigns
• Build and refine measurement frameworks to track and analyse growth performance, ensuring strategic decisions are based on actionable insights
• Partner closely with marketing, product, and data teams to align growth initiatives with broader business objectives

Benefits

• We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options
• We also support our US Employees with Medical and 401K Insurance
• Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
• We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage
• We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
• Enjoy access to free online courses via Udemy
• Enjoy USD $800 per year to put toward your health and wellbeing
• Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
• Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
• New parents receive 12 weeks of paid leave in our gender-neutral offer
• The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth
• We also offer Miscarriage Leave and extra leave for IVF treatments
• Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday