Head of Product Marketing

Summary

Join a fast-growing fraud prevention company as their Head of Product Marketing. Develop and execute marketing strategies to promote the company's SaaS-based risk platform, driving customer acquisition and retention. Collaborate with product, sales, and design teams to ensure effective market positioning. Conduct market research to understand customer needs and competitive landscapes. Create compelling marketing materials and support partner marketing initiatives. Analyze and optimize marketing programs to improve conversion rates and customer lifetime value. Track and report key marketing metrics to the executive team. This remote-first position offers a competitive salary and benefits package.

Requirements

• 7+ years of experience in product marketing for B2B SaaS or enterprise software, specifically in the fraud prevention or compliance space
• Demonstrated success in developing and executing product positioning, messaging, and go-to-market strategies
• Strong analytical skills and experience using data to inform marketing decisions
• Excellent communication and presentation skills, with the ability to distill complex concepts into simple, compelling messaging
• Proven ability to work cross-functionally with product, sales, and customer success teams to deliver results
• Experience collaborating with partners on joint marketing initiatives
• Comfortable in a fast-paced startup environment with a "roll-up-your-sleeves" attitude

Responsibilities

• Develop product positioning, messaging, and go-to-market strategies to drive adoption and usage of our platform
• Conduct market research to understand customer needs, competitive landscape, and industry trends
• Work with the product team to extract the key features and benefits of our platform and how we solve real customer problems
• Collaborate with the content team to develop compelling marketing materials, including sales collateral, whitepapers, and webinars
• Work with the sales team to develop product demos, case studies, and customer success stories
• Support partner marketing initiatives by collaborating on joint marketing materials and campaigns
• Continuously analyze and optimize marketing programs to improve conversion rates and increase customer lifetime value
• Track and report on key marketing metrics to the executive team

Preferred Qualifications

Familiarity with the financial services or eCommerce industry is a plus

Benefits

• Generous compensation in cash and equity
• Early exercise for all options, including pre-vested
• Work from anywhere: Remote-first Culture
• Flexible paid time off, Year-end break, Self care days off
• Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific
• 4% matching in 401k / RRSP - US and Canada specific
• MacBook Pro delivered to your door
• One-time stipend to set up a home office — desk, chair, screen, etc
• Monthly meal stipend
• Monthly social meet-up stipend
• Annual health and wellness stipend
• Annual Learning stipend
• Unlimited access to an expert financial advisory