Head Of Growth Marketing
StackBlitz
Summary
Join StackBlitz as our Head of Growth Marketing and lead the strategy and execution of growth initiatives across the user lifecycle. You will drive user acquisition, engagement, and retention through data-driven marketing. Collaborate with cross-functional teams to optimize the marketing funnel and scale effectively. As a leader, you'll shape the overall strategy, experiment with new tactics, and manage a talented marketing team. This role requires proven growth marketing experience, significant leadership experience, and a strong understanding of digital marketing channels. StackBlitz offers a 100% remote work environment and various benefits including medical, dental, and vision coverage, and paid parental leave.
Requirements
- Proven experience in growth marketing, with a strong focus on user acquisition, retention, and lifecycle marketing
- Significant leadership experience, with a track record of building, scaling, and managing high-performing teams
- Strong understanding of digital marketing channels including paid ads, email, SEO, content, and social media
- Demonstrated ability to lead and scale growth teams, fostering a culture of experimentation and data-driven decision-making
- Ability to analyze and leverage user data to optimize marketing efforts and drive ROI
- Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders
Responsibilities
- Own the overall growth strategy, ensuring that all marketing efforts align with the company's user acquisition and retention goals
- Oversee multi-channel marketing strategies across digital advertising, email marketing, SEO, content, partnerships, and social media
- Analyze user behavior and funnel performance, providing actionable insights to improve conversion rates and drive retention
- Partner with the product and customer teams to build tailored growth initiatives that speak to different segments of our user base
- Manage a budget and allocate resources across channels to maximize growth and ensure cost-effective marketing initiatives
- Lead, mentor, and grow a team of marketing professionals, providing direction, support, and opportunities for development
- Foster a collaborative and performance-driven team culture that encourages creativity, experimentation, and continuous improvement
- Lead the development and execution of data-driven growth strategies across multiple channels
- Drive user acquisition efforts through paid and organic marketing, SEO, content marketing, partnerships, and more
- Focus on optimizing each stage of the user lifecycleโfrom awareness to activation, retention, and re-engagement
- Collaborate with product, sales, and customer success teams to ensure alignment and maximize user impact
- Manage, analyze, and optimize marketing campaigns to improve efficiency and ROI
- Build and scale a high-performing growth marketing team, fostering a culture of experimentation, learning, and innovation
- Provide strong leadership and mentorship to a growing marketing team, ensuring that they are aligned with company goals and have the resources they need to succeed
Preferred Qualifications
Experience in B2B SaaS or developer tools
Benefits
- 100% remote company
- Medical, dental, and vision coverage for employees and dependents (for US employees)
- Paid parental leave