Remote Head of Growth

Summary

Join Midi Health as the Head of Growth to drive innovative growth and paid media strategies, leveraging data-driven approaches to meet revenue and consumer targets.

Requirements

• 15 years in Paid Acquisition ideally in Paid Social or Paid Search for a leading consumer focused company
• 5 years experience at a High growth start up growing from $XXm to $XXXm
• 5+ years of management experience and success building high performing teams

Responsibilities

• Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets
• Oversee channel roadmap, optimization and expansion
• Implement an attribution model and scale new marketing channels in a data driven way
• Partner closely with Product + Data teams to optimize incrementality of new channels and implement testing
• Set KPIs and monitor performance, reporting on revenue, CAC, and LTV
• Work with Operations on annual and quarterly forecasts to manage supply/demand
• Work with Ecommerce Product on setting promotions to optimize demand and margin
• Optimize paid social and search campaigns
• Expand to new channels in a data driven way to prove incrementality
• Partner with Product + Data on tracking and attribution to understand the true impact of each marketing channel
• Improve retention via email, SMS and other lifecycle channels
• Improve conversion across the site and A/B test messaging and modules for improvement

Benefits

Diverse organization, encouraging applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status