Head of Growth Marketing

Summary

Join Overjet, the world-leader in dental AI, as a Head of Growth Marketing to oversee marketing demand generation and conversion activities.

Requirements

• 5+ years of experience in acquisition or performance marketing
• 3+ years of experience in B2B demand generation
• Strong experience in paid social and SEO
• Strong project management and organization skills with the ability to independently manage multiple initiatives at once
• Entrepreneurial spirit with an ability to build Overjet’s marketing acquisition strategy in an ambitious, high-growth start-up environment
• Bachelor’s degree
• Proficient in Pardot and Salesforce

Responsibilities

• Leading the development of Overjet’s marketing acquisition / conversion plans and managing their tactical delivery, including measurement and results tracking
• Paid Media: Leading the strategy and execution of Overjet’s paid media presence across all channels, including search, programmatic, social, direct mail, and print media
• Website: Owning the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO
• Budget Management: Outlining and actively managing the budget supporting all “working” marketing investments
• Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of clinic leads we should expect based on our investment levels and then being accountable for that number
• Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor / optimize the performance of various marketing assets
• Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy
• Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite in partnership with the VP of Marketing

Benefits

• Competitive compensation and equity
• Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location
• 401k plans with a matching program
• Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered
• Life and AD+D Insurance
• 8 weeks Paid Parental Leave
• Optional HSA with Employer contribution
• Flexible Time Off and company paid holidays
• Annual Learning and Development Stipend
• Work from Home Stipend