Remote Head of Growth Marketing

Summary

Join Spoiler Alert as a strategic and results-oriented Head of Growth Marketing to lead our overall Marketing strategy - with a particular focus on developing, executing, and optimizing a Demand Generation motion that delivers qualified leads, pipeline growth, and revenue.

Requirements

• 10+ years of B2B marketing experience, inclusive of: A) 6+ years in demand generation (including 2+ years in a leadership role), and B) at least 1 year in a marketing leadership role that included multiple marketing functions (including demand gen, digital, content, and marketing operations)
• Clear track record of successfully leading the demand generation strategies for a high-growth, early-stage technology company
• Strong, hands-on understanding of marketing automation platforms and adjacent tech stack
• Expertise in multi-channel marketing, including digital marketing, content marketing, SEO/SEM, ABM, and events
• Data-driven mindset with a strong ability to analyze complex data sets, derive insights, and make informed decisions
• Excellent leadership and team management skills, with experience hiring and motivating a high-performing, outcomes-driven team
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment

Responsibilities

• Develop and oversee the marketing strategy and demand generation initiatives, being accountable for clear pipeline contribution and revenue targets
• Drive our digital marketing strategy, including website optimization (inclusive of architecture and HubSpot integration), SEO/SEM, social media, and content
• Lead our existing Product & Customer Marketing and BDR teams; with time, recruit and mentor a lean but mighty team of marketing professionals that embrace data-driven decision-making and continuous improvement
• Establish KPIs and implement marketing analytics to track, measure, and report on the performance of marketing activities and budget allocation
• Evaluate and implement a best-in-class marketing tech stack to enhance the efficiency and effectiveness of marketing and demand generation activities
• Manage and advocate for an impactful but efficient marketing budget that drives direct, observable contributions to pipeline and customer growth
• Leverage market research, customer insights, and competitive analysis to inform marketing strategies and adapt to market trends
• Develop and implement a comprehensive demand generation strategy - leveraging intent data to establish a lead scoring model for both Enterprise named accounts and Emerging/SMB brands
• Oversee the creation, execution, and optimization of multi-channel marketing campaigns (with a particular focus on email marketing, SEO/SEM, webinars, ABM, and events) to drive awareness, engagement, and conversion of both our SaaS and Marketplace offerings
• Coordinate outbound and inbound motions and messaging with BDRs and AEs, tech stack deployment and optimization, as well as CRM hygiene
• Implement and manage lead nurturing programs to engage prospects and existing customers throughout the customer journey, from education and awareness through to advocacy

Preferred Qualifications

• 2+ years in a growth-stage startup (having gone from $10M to $50M+ ARR)
• 2+ years in the CPG industry (particularly supply chain, distribution and retail)
• 2+ years of marketing a sales-, marketing- or fin-tech solution (ecommerce, trade promotion management, etc.)
• Experience managing BDRs
• Experience with both SaaS and Marketplace solutions
• Experience with both Enterprise and SMB segments
• Experience marketing to individuals in Sales Operations, Supply Chain, and/or Finance roles
• Familiarity with inventory management, trade promotion, e-commerce, and/or analytics tools

Benefits

• Competitive salary and stock option packages
• Subsidized health, dental, and vision insurance plans
• Climate-focused, pre-tax 401(k) and post-tax Roth 401(k) options
• 12-16 weeks of paid parental leave + flex return to work
• 15+ company holidays, including an EOY rest week
• 20 vacation days and 10 sick days per year
• Flex Fridays (no meetings after 2PM)
• Paid volunteer outings and civic engagement leave
• Learning & career development stipends
• Home office stipend
• Remote-first work environment
• $500 FSA employer contribution