Plivo is hiring a
Head of Growth

Summary

The job is for a Growth Strategy Lead at Plivo, a profitable and growing cloud communications platform company backed by prominent investors. The role involves developing and executing a growth strategy, data-driven acquisition, funnel optimization, cross-functional collaboration, performance campaign management, leadership & team development, and more. The ideal candidate should have 7+ years of experience in B2B SaaS companies, preferably in API-based businesses or developer-centric platforms.

Requirements

• Proven experience (7+ years) leading growth, demand generation, or performance marketing functions in B2B SaaS companies, preferably in API-based businesses or developer-centric platforms
• Strong expertise in data-driven decision-making, funnel optimization, and performance marketing
• Demonstrated success in scaling businesses, leading customer acquisition initiatives, and optimizing acquisition costs across multiple channels
• Deep understanding of marketing automation, CRM tools (e.g., HubSpot, Salesforce), and analytics platforms (e.g., Google Analytics, Quicksight)
• Ability to balance high-level strategic thinking with hands-on execution, driving both long-term growth and quick wins
• Proven track record of leading cross-functional teams and influencing product, sales, and marketing stakeholders

Responsibilities

• Growth Strategy Development
• Own the demand generation strategy and execution
• Analyze customer journeys and develop solutions to enhance conversion at every stage of the funnel
• Drive continuous optimization of inbound and outbound efforts through A/B testing, multi channel attribution models, and audience segmentation
• Architect and refine attribution frameworks to measure the impact of campaigns and accurately track ROI across paid and organic channels
• Utilize advanced analytics and customer data to refine segmentation, target audiences effectively, and personalize acquisition efforts
• Collaborate with product, engineering, and sales teams to align growth strategies with Plivo’s long-term business goals
• Work closely with the executive leadership to own growth objectives, KPIs, and forecasting
• Lead the digital growth team in building and executing performance campaigns across search, social, display, and email to acquire high-quality leads and optimize customer acquisition cost (CAC)
• Manage SEO, SEM, and content strategies to drive traffic, improve rankings to increase qualified leads
• Lead and mentor a high-performing growth team, ensuring alignment with Plivo’s strategic objectives and fostering a culture of continuous improvement
• Provide actionable insights to internal stakeholders and develop strategic recommendations for ongoing growth initiatives
• Hire, manage, and retain top talent, ensuring the growth team’s structure supports Plivo’s scaling ambitions

Benefits

Industry-leading compensation and benefits, including excellent healthcare coverage