Project Growth is hiring a
Head of Growth Marketing

Summary

The job description is for a Head of Growth Marketing at a cutting-edge AI-driven training platform. The role involves driving growth, managing marketing efforts, conducting research, and handling various projects. The ideal candidate should have extensive experience in growth leadership, quantitative channels, and other marketing channels.

Requirements

• 7+ years of experience as a growth leader for a B2C consumer product
• World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO)
• Significant experience in 3-4 other channels (e.g., viral, PLG, content)
• Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR)
• Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries
• Excellent written communication skills for async work
• Ability to be scrappy and propose impactful projects across various situations

Responsibilities

• Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers
• Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output
• Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies
• Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels
• Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings
• Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication
• Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes

Preferred Qualifications

Understanding of the AI and training technology sector is nice to have