Sowelo Consulting is hiring a
Head of Growth

Summary

The job is for a fully remote Head of Growth in a B2B setting, responsible for developing and executing growth marketing strategies, managing a team, and utilizing data for informed decision-making. The ideal candidate has 7 years of relevant experience, with 5 years in leadership roles, proficiency in digital marketing channels, tools, and analytics, and expertise in increasing subscriber acquisition, engagement, and retention.

Requirements

• Minimum 7 years of relevant experience
• 5 years in leadership roles focused on demand generation, growth marketing, or B2C/B2B business models
• Proven success in developing and executing growth marketing strategies
• Expertise in increasing subscriber acquisition, engagement, and retention while managing costs effectively
• Ability to thrive in a fast-paced environment, juggling multiple projects
• Familiarity with various marketing tools and analytics
• Proficiency in campaign development and execution
• English - fluent/native level

Responsibilities

• Crafting and refining marketing strategies to boost business growth and brand presence
• Scaling digital marketing initiatives
• Enhancing customer acquisition and retention
• Meeting revenue targets
• Leading a high-performing growth team
• Managing and expanding a team of marketing professionals
• Overseeing the growth and digital marketing budget for optimal resource allocation
• Collaborating closely with cross-functional teams to align marketing efforts
• Enhancing and safeguarding the company's digital brand presence
• Discovering new growth opportunities and cutting-edge digital marketing trends
• Aligning growth strategies with the company's overarching business objectives
• Supervising the development, execution, and management of digital marketing campaigns
• Ensuring data-driven, targeted campaigns optimized for maximum ROI
• Utilizing analytics tools for tracking, measuring, and reporting on marketing effectiveness
• Offering insights and recommendations based on data analysis to fine-tune marketing strategies
• Conducting comprehensive market research to grasp the competitive landscape, customer needs, and industry trends
• Regularly review performance and adjust strategies accordingly
• Ensuring sustainable growth by refining marketing funnels and enhancing customer lifetime value
• Analyzing user behaviour data to unveil improvement opportunities and expansions

Preferred Qualifications

Preference for SaaS/tech E-Commerce industry experience