Sowelo Consulting is hiring a
Head of Growth

Summary

The job description is for a Head of Growth role in a B2B setting, focusing on digital marketing, data analytics, and understanding consumer behavior. The role involves crafting and refining marketing strategies to boost business growth and brand presence, leading a team, collaborating with cross-functional teams, and utilizing data for decision-making.

Requirements

• Minimum 7 years of relevant experience, with 5 years in leadership roles focused on demand generation, growth marketing, or B2C/B2B business models
• Proven success in developing and executing growth marketing strategies
• Expertise in increasing subscriber acquisition, engagement, and retention while managing costs effectively
• Ability to thrive in a fast-paced environment, juggling multiple projects
• Familiarity with various marketing tools and analytics
• Proficiency in campaign development and execution
• English - fluent/native level

Responsibilities

• Crafting and refining marketing strategies to boost business growth and brand presence
• Lead a high-performing growth team, guiding them to success in an innovative, collaborative, and accountable environment
• Managing and expanding a team of marketing professionals to reach ambitious growth targets
• Overseeing the growth and digital marketing budget for optimal resource allocation
• Collaborating closely with cross-functional teams to align marketing efforts with product, customer service, and finance
• Enhancing and safeguarding the company's digital brand presence
• Discovering new growth opportunities and cutting-edge digital marketing trends to drive market expansion and revenue growth
• Aligning growth strategies with the company's overarching business objectives
• Supervising the development, execution, and management of digital marketing campaigns
• Ensuring data-driven, targeted campaigns optimized for maximum ROI
• Utilizing analytics tools for tracking, measuring, and reporting on marketing effectiveness
• Offering insights and recommendations based on data analysis to fine-tune marketing strategies
• Conducting comprehensive market research to grasp the competitive landscape, customer needs, and industry trends
• Regularly review performance and adjust strategies accordingly
• Ensuring sustainable growth by refining marketing funnels and enhancing customer lifetime value
• Analyzing user behavior data to unveil improvement opportunities and expansions. Present detailed marketing data to stakeholders, showcasing growth insights

Preferred Qualifications

• Strong grasp of digital marketing channels, tools, and best practices
• Proficiency in web analytics, SEO tools, CRM, and marketing automation platforms
• The data-driven mindset translates insights into actions, reduces acquisition costs, and boosts customer lifetime value
• Exceptional leadership and communication skills, adept at remote/virtual team management
• Experience in using data for decision-making
• Preference for SaaS/tech E-Commerce industry experience