Head Of Gtm Engineering

Summary

Join Workleap as the Head of GTM Engineering to build and scale an AI-powered go-to-market (GTM) system. Lead a team of engineers to design and implement automated outbound and inbound systems, leveraging AI, intent data, and various tools. Develop targeted market playbooks and AI workflows for ABM and paid marketing. Optimize the GTM tech stack and support sales and growth teams through automated messaging and workflows. This role requires expertise in AI automation, data scraping, team leadership, and a strong technical skillset. The ideal candidate will be a creative problem-solver with a proven track record of building data-driven GTM strategies.

Requirements

• AI Automation & Data Scraping Expertise → You’re a master at scraping, extracting, and operationalizing data at scale. Expertise in data scraping (BeautifulSoup, Scrapy, Puppeteer) and enrichment pipelines using tools like Clay, Clearbit, Apollo, ZoomInfo
• Building AI-driven lead scoring models to prioritize high-propensity accounts
• Team Leadership & People Management → You have experience leading and scaling a team and driving execution in a fast-paced environment
• Technical GTM Skillset → Strong Python, SQL, and API experience to build and scale GTM workflows. Ability to design, build, and optimize automated GTM workflows using tools like Zapier, Make (Integromat), Airops, dbt, and custom scripts
• GTM SaaS Experience → You’ve built data-driven playbooks, outbound systems, and ABM strategies that drove revenue
• Intent Data Utilization & Signal-Based Selling Experience in aggregating and acting on buyer intent signals (e.g.,ZoomInfo, Clay, website visitor tracking, LinkedIn engagement)
• Building custom enrichment workflows to combine firmographics, technographics, and behavioral signals into actionable intelligence
• Deep Curiosity & Creativity → You love finding hidden growth levers and automating what others think is manual
• Ownership & Execution → You don’t wait. You build, test, and launch—fast

Responsibilities

• Build & Scale AI-Driven Outbound → Design a fully automated outbound & allbound system, integrating AI, intent data, and unstructured data sources
• Develop Scalable Growth Playbooks → Create hyper-targeted market signals and playbooks that drive revenue
• Power ABM & Paid Marketing → Implement AI workflows for account-based marketing (ABM) and optimize paid acquisition through better intent data
• Integrate AI Agents & Automate GTM Workflows → Deploy AI-driven automation across sales, marketing, and growth teams
• Optimize the GTM Tech Stack → Integrate key tools like Hubspot, Salesforce, Clay, Clearbit, ZoomInfo, and custom AI agents
• Support Sales & Growth Teams → Build automated messaging and workflows that help sales teams close more deals, faster
• Design, implement, and test AI-driven outbound automation workflows
• Develop and refine multi-signal playbooks for outbound targeting and engagement
• Optimize and integrate the GTM tech stack (HubSpot, Salesforce, Clay, Clearbit, ZoomInfo, etc.)
• Support sales and marketing teams by deploying automation to improve engagement efficiency
• Run rapid AI-driven GTM experiments, track results, and continuously optimize
• Work closely with growth, marketing, and sales teams to ensure AI automation delivers real business impact

Benefits

• At Workleap, we build together, we trust each other, and we support each other in success or failure
• You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs
• We strive to create a healthy and inclusive work environment