Lead Product Marketing Manager

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as a Product Marketer to own our data and enrichment offering. This exciting opportunity involves shaping product strategy, launching new functionality, and driving adoption. You will gather market insights, collaborate with product and marketing teams, and launch new products and features. The role requires strong cross-functional collaboration and experience in B2B SaaS. This fully remote (North America-based) position offers a great compensation package, a supportive remote work culture, and opportunities for career development.

Requirements

• 8+ years of experience
• Experience marketing a data product and/or deeply understanding a data consumer. Experience with the RevOps and Sales personas is a big plus
• Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
• Deep customer centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
• Experience running complex integrated GTM motions and partnering effectively across marketing and sales teams
• Excellent storytelling, communication, and presentation skills
• Strong cross-functional collaboration - great at working across many teams
• Bias toward action - ability to get things done and move things forward

Responsibilities

• Develop a more comprehensive understanding of the RevOps persona
• Gather customer insights and develop a keen understanding of the market and competitors
• Work hand in hand with product to shape the roadmap
• Bring new products and features to market
• Run GTM campaigns, partnering across marketing and with Sales
• Enable our Sales teams to effectively sell to and support customers
• Own the Apollo data narrative
• Partner with use case focused teams to coordinate roadmaps

Preferred Qualifications

5+ years of experience at a high-growth b2b SaaS company

Benefits

• Great compensation package
• Invest tremendous effort into developing our remote employees’ careers
• Fully remote (but must be based in North America) and will require occasional travel