Senior Product Marketing Manager

Summary

Join PandaDoc as a Sr. Product Marketing Manager to spearhead product and go-to-market strategies for new products and customer segments. You will be involved in the entire product lifecycle, from shaping the product based on market insights to driving launch and adoption. This fully remote, US-based role requires collaboration with various teams, including Product, Marketing, Sales, and others. Success in this position demands strong communication, data analysis, and storytelling skills to create compelling marketing materials. You will manage complex projects and workstreams across multiple disciplines. The ideal candidate possesses extensive experience in B2B SaaS product marketing and a passion for startup environments.

Requirements

• 4+ years of experience in product marketing with 2+ years in B2B SaaS
• An ownership mindset and high agency to take a proactive role in shaping product strategy and customer engagement
• Excellent communication skills, both written and verbal, with the ability to clearly and concisely articulate technical concepts to technical and non-technical stakeholders
• Proven expertise in storytelling and content creation, while maintaining consistent brand voice across a variety of channels
• Motivation to work collaboratively, drive to create and improve processes, and willingness to support team members on their projects as needed
• A passion for startup culture and rapid change

Responsibilities

• Architect GTM success. Define GTM strategies with clear and measurable goals, work with Product to design and execute our beta programs, partner with our Revenue and Corporate marketing teams to drive awareness and adoption, and enable our Sales teams for commercial success
• Be a storyteller. Develop empathy for users and adapt communication to engage your audience with positioning and narratives that differentiate PandaDoc. Demonstrate excellent verbal and written communication skills
• Lead with data. Develop insights and pair them with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Create standout assets. Produce product-focused content like blog posts, sales collateral, and landing pages that lead target audiences to understand and adopt our solutions
• Organize teams for cross-functional impact. Manage highly interdependent, complex projects and keep various workstreams across a range of disciplines on track

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans
• Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year
• The annual OTE for this role is up to $130,000 - $150,000 USD (base + bonus combined)
• Work-life balance
• Creative virtual team-bonding events