Lead Product Marketing Manager

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as a highly strategic and collaborative end-to-end product marketing expert. You will play a key role in building out additional product offerings, shaping product strategy, and expanding Apollo’s reach. This exciting opportunity involves conducting market research, gathering customer insights, and partnering with various teams to prioritize the roadmap and drive successful go-to-market campaigns. The role is fully remote (North America-based) with occasional travel and reports to the Head of Product Marketing. You will be a significant part of a lean, remote team, empowered to own your role and collaborate with colleagues to achieve ambitious goals. Apollo offers a great compensation package and invests in the career development of its remote employees.

Requirements

• 8+ years of experience
• 5+ years of experience at a high-growth b2b SaaS company
• Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
• Ability to deliver actionable data-driven recommendations
• Deep customer-centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
• Experience running complex integrated GTM motions partnering well across marketing and sales teams
• Excellent storytelling, communication, and presentation skills
• Strong cross-functional collaboration - great at working across many teams
• Bias toward action. Strong ability to get things done and move things forward

Responsibilities

• Shape Apollo’s product strategy as we expand our offering to new personas
• Conduct competitive benchmarking and industry analysis
• Gather customer insights, partnering closely with research
• Build out Apollo’s core personas
• Work hand in hand with product to shape and build out the roadmap
• Test new early offerings with beta customers
• Launch product and run GTM campaigns
• Enable Sales and GTM teams

Preferred Qualifications

• Industry experience in rev tech is a huge plus
• Experience with sales or marketing personas is a plus

Benefits

• Great compensation package
• Invest tremendous effort into developing our remote employees’ careers
• Fully remote (but must be based in North America) and will require occasional travel