Product Marketing Lead

Summary

Join Dandy, a technology company transforming the dental industry, as their Product Marketing Lead. This highly visible role involves leading segment marketing across key dental customer segments. You will collaborate with marketing, sales, and product teams to develop go-to-market strategies, encompassing positioning, messaging, and collateral. The ideal candidate possesses a deep understanding of customer needs and excels at storytelling and innovative outreach. Responsibilities include developing positioning and messaging, creating content, conducting research, and enabling sales teams. This role requires significant experience in product marketing within a technology or health science organization.

Requirements

• 7+ years of product marketing experience at a technology or health science organization
• A creative problem solver with an appetite to always be learning
• Exceptional communication skills, especially writing
• Can work independently or in groups, and know when to ask for feedback or help
• Proven track record of juggling and prioritizing a number of key tasks, collaborating with other members of the marketing, sales, and product teams, while always thinking and working towards the strategic goals of the business and team
• Undergraduate degree required

Responsibilities

• Develop compelling positioning and messaging frameworks tailored to the needs of our dental customer segments, clearly differentiating Dandy’s value from competitors
• Partner with Web and Growth teams to build and iterate on segment-specific web experiences that attract, educate, and convert prospects at scale
• Continuously monitor and optimize the performance of our web pages to drive acquisition efforts
• Shape the narrative and content by customer segment to capture new customers and expand our footprint with existing ones
• Create content for different stages of the buyer’s journey, including emails, web pages, datasheets, presentations, videos, and more
• Collaborate with marketing and design teams to develop compelling visual storytelling assets
• Develop a deep understanding of customer needs, pain points, key personas, and competitors in the dental lab space, and share insights with marketing, sales, and product teams
• Conduct qualitative and quantitative research to inform our marketing strategy and segment-specific messaging
• Track market and competitive trends to inspire marketing strategies and experiments
• Equip our enablement and sales teams with essential resources, including pitch decks, one-pagers, and videos, to effectively sell our dental lab offerings
• Partner with sales enablement to track and improve the performance of sales collateral
• Perform quarterly win-loss analyses to refine our marketing, sales, and product strategies by customer segment

Preferred Qualifications

• Strong presentation skills
• MBA or graduate degree
• B2B SMB and Enterprise product marketing experience
• You’re a self-starter and take ownership but in a collaborative and inclusive manner
• Relentlessly positive attitude, a strong sense of humor, and the ability to have fun at work

Benefits

• Healthcare
• Dental
• Parental planning
• Mental health benefits
• A 401(k) plan
• Paid time off