Head of Marketing Analytics

Summary

Join Ethos as the Head of Marketing Analytics and lead the analytics function supporting performance marketing efforts. Develop measurement frameworks, attribution models, and data-driven insights to drive marketing efficiency and scale. This high-impact role requires strong analytical skills, strategic thinking, and cross-functional collaboration. You will mentor a team of analysts and data scientists, partner with various internal teams, and lead experimentation efforts. The role is crucial for scaling marketing investment efficiently and ensuring data-backed marketing decisions. Ethos is a rapidly growing company, and this position offers a significant opportunity to contribute to its success.

Requirements

• 8+ years of experience in marketing analytics, growth analytics, or data science, ideally in a high-growth B2C environment. Experience in fintech, insurtech, or direct-response marketing is a plus
• Proven experience leading and mentoring marketing analytics teams, with a track record of developing high-performing analysts and scaling data-driven decision-making in a growth-focused organization
• Strong proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Mode)
• Experience partnering with data scientists to build predictive models for marketing optimization (e.g., LTV modeling, response modeling)
• Familiarity with MarTech and adtech platforms (e.g., Google Ads, Facebook Ads, DSPs, CDPs like Segment)
• Ability to work cross-functionally and present insights to executive stakeholders
• Comfortable in a fast-paced, data-driven environment and excited about the intersection of marketing, data, and business strategy
• Excellent communication skills with the ability to simplify complex data insights into actionable recommendations

Responsibilities

• Own and drive the marketing analytics strategy, ensuring the team delivers high-quality insights to optimize marketing performance
• Lead and mentor a team of analysts and data scientists to drive marketing insights
• Further improve our attribution methodology and incrementally measurement to understand the impact of various marketing channels
• Track and report on key marketing KPIs, ensuring alignment with budget and growth goals
• Partner with internal teams (e.g., Performance Marketing, Brand, Finance, MarTech) to build dashboards, forecasting models, and analytical tools
• Lead experimentation efforts (e.g., A/B tests, geo holdouts) to drive continuous improvement in marketing spend allocation
• Establish best practices for marketing measurement, customer segmentation, and governance of our marketing data layer

Preferred Qualifications

Ability to build models yourself is a plus

Benefits

US national base salary range for this full-time position is $180,000 - $318,000