Remote Head of Marketing Analytics

Summary

The job is for a Director of Analytics at a performance marketing agency specializing in paid search, social media, and SEO. The role involves leading data analysis, optimizing ad campaigns, implementing analytics solutions, and communicating findings to non-technical stakeholders. The ideal candidate has 3+ years of experience as a Director of Analytics or similar role, proficiency in Google Sheets/Excel, Google Analytics 4, Google Tag Manager, and data visualization software, and familiarity with CRM platforms like HubSpot and Salesforce.

Requirements

• Excellent English written and verbal communication skills
• At least 3+ years of experience as a Director of Analytics or in a similar role
• Experience in digital marketing and digital advertising through SEO, Google Ads, Meta Ads, and other common ad platforms
• Deep understanding of ad pixels (Google Ads Pixels, Meta Ads Pixel, etc.), web analytics platforms (Google Analytics 4), click-through attribution, and conversion tracking implementation through Google Tag Manager
• Proficient in spreadsheet software such as Google Sheets or Microsoft Excel
• Proficient in data visualization software. Experience with Google Looker Studio is a plus
• Experience leveraging customer first-party data to optimize ad campaigns
• Familiarity with common CRM platforms such as HubSpot and Salesforce

Responsibilities

• Audit, implement, and maintain agency clients’ web analytics (GA4, ad pixels, conversion tags) through Google Tag Manager
• Build and maintain dashboards to monitor marketing and ad campaign performance in Google Sheets and Looker Studio
• Integrate client customer data from CRMs (HubSpot, Salesforce) or other data sources into reports to track ad campaign performance from click-to-lead-to-sale
• Be the go-to resource for technical solutions that empower marketing and ads — Meta Ads Conversions API, Google Ads Offline Conversion Tracking, Zapier integrations, etc
• Automate common reporting tasks whenever possible

Preferred Qualifications

• A Master’s in Computer Science or something analytics-related is a huge plus
• Familiarity with Supermetrics is a big plus

Benefits

• 13 days of PTO (almost 3 weeks of vacation)
• Paid training
• 100% remote work