Head of Marketing

Summary

Join Upbound, the company behind Crossplane, as the Head of Marketing and lead the execution of our marketing strategy. You will play a key role in shaping our brand, driving demand generation, and establishing Upbound as a leader in the cloud platform ecosystem. Collaborate closely with the GTM team to increase awareness and introduce our products to new prospects, focusing on a technical audience. You will build our customer pipeline to achieve revenue goals and report directly to the CEO. This leadership role requires a proven track record in enterprise technology marketing and a deep understanding of B2B strategies. You will build and mentor a growing marketing team, overseeing all aspects of marketing from strategy to execution and reporting.

Requirements

• 10+ years of experience in marketing roles, with at least 3 years in a leadership position
• Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions
• Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences
• Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc)
• A collaborative mindset and the ability to work effectively with cross-functional teams

Responsibilities

• Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals
• Lead and mentor a growing marketing team, fostering a culture of innovation and excellence
• Build a team to meet the demands of the business as the company scales and grows
• Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences, including developers, cloud engineers, and enterprise decision-makers
• Ensure brand consistency across all channels and touchpoints
• Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation
• Collaborate with sales to create an effective lead funnel and nurture strategy
• Optimize campaigns based on performance metrics and insights
• Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and videos
• Position Upbound as a thought leader in the cloud orchestration and platform engineering domains
• Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems
• Drive engagement within the Crossplane open-source community to strengthen Upbound’s reputation as a leading contributor
• Work closely with product teams to develop go-to-market strategies for new features and products
• Create compelling product messaging and enablement materials for sales and partners
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives
• Present insights and recommendations to the executive team to inform strategic decisions

Preferred Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus
• Owned the execution of marketing strategies at a growth stage startup in the recent past
• Experience marketing a product with an open source component
• Experience with open-source technologies and developer communities is highly desirable