Head of Marketing

Summary

The job is for a Head of Marketing at Wati, a fast-growing SaaS platform that offers customer engagement software built on Whatsapp’s Business API. The role involves shaping the overall growth strategy, leading a team of marketers, and developing and executing data-driven marketing initiatives.

Requirements

• 15+ years of experience in marketing with a proven track record of senior marketing leadership driving results in the computer software industry, ideally in Product-led B2B SaaS
• Deep understanding of the SMB SaaS industry, including knowledge of SaaS business models, target markets, and customer acquisition strategies

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives
• Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities
• Define target customer segments and develop effective positioning and messaging strategies
• Drive product-led journey lead generation initiatives to expand the customer base
• Develop and execute multi-channel marketing campaigns, including digital advertising, content marketing, email marketing, events, and partnerships
• Optimize marketing campaigns to maximize conversion rates and return on investment (ROI)
• Collaborate with the Sales team to ensure marketing efforts align with sales objectives and support the sales funnel in a coordinated and effective manner
• Develop and maintain a strong, differentiated brand identity that resonates with the target audience
• Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints
• Collaborate with Product Management to develop and execute go-to-market strategies for new product launches
• Create compelling product messaging and positioning that highlights the unique value proposition of our SaaS offerings
• Develop marketing collateral, sales enablement materials, and product-related content to support the sales process
• Manage the end-to-end customer journey and the marketing content, from initial contact for subscription renewal
• Develop and execute a content marketing strategy to establish the company as a thought leader in the industry
• Create and oversee the production of high-quality content, including blog articles, whitepapers, case studies, videos, and webinars
• Leverage content marketing to drive brand awareness, engage prospects and customers, and support lead generation efforts
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness and impact of marketing initiatives
• Utilize marketing analytics and data-driven insights to optimize marketing strategies and tactics
• Provide regular reports to the executive team on marketing performance, trends, and recommendations for improvement
• Lead and develop a high-performing marketing team, providing guidance and support in day-to-day operations

Preferred Qualifications

• Ability to remotely manage a team
• Stable work history and longevity

Benefits

Remote work