WATI is hiring a
Head of Marketing, Remote - India
Summary
The job is for a Head of Marketing at Wati, a fast-growing SaaS platform that offers customer engagement software built on Whatsapp’s Business API. The role involves shaping the overall growth strategy, leading a team of marketers, and developing and executing data-driven marketing initiatives.
Requirements
- 15+ years of experience in marketing with a proven track record of senior marketing leadership driving results in the computer software industry, ideally in Product-led B2B SaaS
- Deep understanding of the SMB SaaS industry, including knowledge of SaaS business models, target markets, and customer acquisition strategies
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives
- Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities
- Define target customer segments and develop effective positioning and messaging strategies
- Drive product-led journey lead generation initiatives to expand the customer base
- Develop and execute multi-channel marketing campaigns, including digital advertising, content marketing, email marketing, events, and partnerships
- Optimize marketing campaigns to maximize conversion rates and return on investment (ROI)
- Collaborate with the Sales team to ensure marketing efforts align with sales objectives and support the sales funnel in a coordinated and effective manner
- Develop and maintain a strong, differentiated brand identity that resonates with the target audience
- Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints
- Collaborate with Product Management to develop and execute go-to-market strategies for new product launches
- Create compelling product messaging and positioning that highlights the unique value proposition of our SaaS offerings
- Develop marketing collateral, sales enablement materials, and product-related content to support the sales process
- Manage the end-to-end customer journey and the marketing content, from initial contact for subscription renewal
- Develop and execute a content marketing strategy to establish the company as a thought leader in the industry
- Create and oversee the production of high-quality content, including blog articles, whitepapers, case studies, videos, and webinars
- Leverage content marketing to drive brand awareness, engage prospects and customers, and support lead generation efforts
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness and impact of marketing initiatives
- Utilize marketing analytics and data-driven insights to optimize marketing strategies and tactics
- Provide regular reports to the executive team on marketing performance, trends, and recommendations for improvement
- Lead and develop a high-performing marketing team, providing guidance and support in day-to-day operations
Preferred Qualifications
- Ability to remotely manage a team
- Stable work history and longevity
Benefits
Remote work
This job is filled or no longer available
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