doola is hiring a
Head of Performance Marketing in United States

Summary

The job is for a Performance Marketing role at doola, a YC-backed startup in New York City. The role involves developing and executing digital marketing strategies, managing budgets, leading creative optimization, conducting keyword research, assessing campaign performance, collaborating with cross-functional teams, and reporting overall channel performance.

Requirements

• At least 5-8 years of SEM digital marketing experience (Fin-tech industry experience preferred)
• Current and deep hands-on skills with all dynamic ad features in Google AdWords, including Responsive Search Ads and Dynamic Search Ads
• Strong understanding of Web/Mobile App campaign measurement and attribution
• Data driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities and managing cost per acquisition targets
• Self-starter and innovative with a drive to build impactful campaigns
• Ability to work both independently and co-operatively in a fast-paced environment
• Well-rounded and passionate about learning more, not only about SEM but also about other areas of customer acquisition and marketing
• Previous experience managing external vendors
• Experience handling multiple priorities, creative projects across marketing teams
• Familiar with digital marketing asset production

Responsibilities

• Develop, execute, implement, effectively communicate SEM digital marketing strategies
• Identify Budget and track pacing on weekly, monthly, quarterly goals
• Lead the creative optimization utilizing best creative practices by channel, testing frameworks to drive more leads and delivery on marketing KPIs as defined by the campaign, channel & growth goals
• Deploy regular keyword research, ad creative refreshes across acquisition channels and provide guidance on the creation of assets for maximum appeal and performance
• Create and manage a scheduled workflow through all phases of campaign planning to execution
• Facilitate and drive launching new SEM marketing campaigns and test channels
• Assess campaign performance, identify new opportunities, and manage cost per acquisition targets
• Work with cross-functional teams, external agencies to execute SEM digital marketing campaigns and deliver insights
• Partner closely with our analytics team to measure effectiveness and to drive campaign efficiency and recommendations
• Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals
• Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors
• Proactively research and monitor (Fintech/Financial space) industry trends on a regular cadence to support the creative team in building new ad opportunities and drive performance goals
• Report overall channel performance on a weekly, monthly and quarterly basis