Paired is hiring a
Performance Marketing Manager

Summary

The job is for a Performance Marketing Manager at Paired, a relationship management app company. The role involves managing paid media channels, particularly Paid Social (TikTok and Meta), with a focus on optimizing ROI and user retention. The position requires strong analytical skills, problem-solving abilities, and understanding of data privacy regulations. The benefits include a salary between £52-56K, stock options, remote work setup from any European country within ±1 hour of London time, annual leave, learning budget, enhanced maternity and paternity leave, comprehensive health insurance, and opportunities to help millions of people with their relationships.

Requirements

• Rock-solid experience executing performance marketing campaigns for a B2C subscription-based mobile app
• Proficiency in various digital marketing channels, especially on Meta and TikTok
• Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
• Strong problem-solving skills and a creative approach to marketing challenges
• Experience in refining ad strategies based on performance data, user feedback, and changing market conditions
• Understanding of relevant regulations and best practices in data privacy and compliance for digital marketing (e.g. SKAN, Privacy Sandbox policy,...)
• A valid UK or European working permit or passport (no sponsorship requirements)

Responsibilities

• Oversee our multi-channel paid acquisition strategy and manage a large 6-digit monthly budget to maximise ROI
• Keep the ad game on point: constantly fine-tune ad creatives, targeting, and bidding strategies
• Craft reports, unearth insights, and make decisions rooted in data to optimize our campaigns
• Collaborate with our creative team to craft ads, landing page designs, and other marketing materials to fuel paid campaigns and cut our costs
• Collaborate with marketing and product teams to improve user retention, reduce churn, and increase CLV
• Experiment and innovate: fire up A/B tests to keep our paid user acquisition strategies ahead of the curve
• Stay up-to-date with industry trends, competitor activities, and user behaviour to identify growth opportunities

Preferred Qualifications

Nice-to-have: experience in multiple funnels of acquisition (e.g. web-to-app, web-to-web)

Benefits

• Yearly salary between £52-56K (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
• Significant stock options
• Fully remote work setup from any European country within ±1 hour of London time
• 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Enhanced maternity and paternity leave
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship