ZOE is hiring a
Head of Performance Marketing in United Kingdom

Summary

The job is for a Head of Performance Marketing at ZOE, a fast-growing nutrition company backed by leading venture capital firms. The role involves managing paid media activity, particularly on Facebook and Instagram, and requires a candidate with experience in running successful campaigns, data-driven approach, and team management skills.

Requirements

• Proven track record in running successful paid media acquisition campaigns in a fast-growing business, ideally in ecommerce and DTC
• Managed a team before and thrive on getting the best out of them

Responsibilities

• Oversee all of our paid media activity, developing an effective strategy grounded in insight and data
• Establish the creative strategy and feedback loop so we learn over time, working closely with our in-house creative team and external creators
• Scale ad content from customers, creators and influencers to drive high performance video ads
• Work with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy
• Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results
• Share success and learnings with the wider team and company
• Manage a team of 3 and external creators

Preferred Qualifications

Experience with large scale machine learning prediction models

Benefits

• Industry-benchmark compensation package
• Remote-first work environment with flexibility to choose your own place of work and work flexibly
• Stock options
• Paid time-off: 28 days off (25 plus 1 life-event and 2 company-wide reset days)
• Enhanced parental leave
• Private healthcare and life assurance: flexible options to choose what fits
• Health and wellbeing: Employee Assistance Program, Cycle to Work, and more
• Pension: paying monthly and offering flexibility to top your pension up
• Allocated social, WFH and Growth (L&D) budgets
• Plenty of learning and social opportunities