B2B Performance Marketing Manager

Summary

Join Session Media, an award-winning B2B marketing agency, as a Performance Marketing Manager. You will plan and execute large-scale Google and LinkedIn ad campaigns, monitor performance against KPIs, and create monthly client reports. The role requires managing client communications, identifying growth opportunities, and optimizing campaigns. You will collaborate with internal teams and contribute to the overall paid media strategy. This position offers remote work options and a comprehensive benefits package.

Requirements

• UK-based
• 4+ years of experience in performance marketing, specifically within the B2B SaaS sector
• Strong knowledge of the full Google/Microsoft suite (Excel/Google Sheets preferred)
• Proven experience managing and growing paid media campaigns
• Hands-on experience with analytics tools (GA4)
• Excellent analytical, technical, and mathematical skills
• Proactive attitude with a willingness to learn and take initiative
• Excellent organisational and time management skills
• A balanced analytical and creative mindset with strong attention to detail
• Exceptional written and verbal communication skills
• Experience with CRM systems (e.g., HubSpot or Salesforce)

Responsibilities

• Plan and execute large-scale, Google & LinkedIn Ad campaigns
• Monitor and evaluate the performance of paid campaigns against KPIs, implementing new strategies and tests across channels
• Ensure the most effective channels are utilised to maximise client performance and achieve the best ROI/ROAS
• Create monthly reports for clients, showcasing key insights and performance data using Google Analytics, CRM systems and internal dashboards
• Identify growth opportunities
• Manage client communications and liaise with both internal and external teams
• Identify inefficiencies in accounts and implement optimisation strategies
• Implement platform specific tracking (primarily through Tag Manager)
• Work closely with the Head of Paid Media on overarching paid media strategy
• Collaborate with the copy & design team to develop creative assets and compelling ad copy

Preferred Qualifications

• Familiarity with Meta & Facebook Business Manager
• Experience using landing page tools such as Unbounce
• Any relevant marketing qualifications or certifications
• Experience with project management tools

Benefits

• ��50K+ PA Salary
• Remote Working (or hybrid)
• Private dental and healthcare cover
• Additional holiday days accrued each year (up to four years)
• Your birthday off
• One-month paid sabbatical after five years of service