Head Of PPC

Summary

Join Tree Care Marketing Solutions as their Head of PPC and lead their paid advertising efforts, creating and executing multi-platform search strategies for tree service companies nationwide. You will manage campaigns, optimize performance, lead a team, and advise key clients. This role requires 5+ years of experience in paid search for lead generation, expertise in various platforms, and strong leadership skills. The position offers a competitive salary, full-time remote work, paid time off, and professional growth opportunities. The ideal candidate is analytical, detail-oriented, and passionate about delivering outstanding results. Apply through JobRack; direct contact with the employer is not allowed.

Requirements

• 5+ years of experience in paid search for lead generation (not e-commerce), with expertise in strategic planning, campaign management, and optimizing acquisition costs and ROAS
• Deep knowledge of platforms like Google Ads, Meta, YouTube, Google Local Services Ads, and CTV
• Experience in leading and developing teams, with a strong portfolio of campaign performance and ROI optimization
• Expertise in conversion tracking, attribution modeling, and analytics tools, as well as campaign automation and bid management
• The ability to manage competing priorities across multiple accounts and adapt strategies based on emerging trends
• Advanced proficiency in Google Ads, Google Analytics, Meta Ads Manager, and lead tracking tools
• Familiarity with CRM systems, data analysis, and landing page optimization
• Google certification in at least two of the following: Google Ads Search, Google Ads Display, Google Ads Video
• Excellent written and spoken English with the ability to communicate effectively with global teams and US clients
• Strong analytical and problem-solving skills, with the ability to lead and motivate teams, prioritize tasks, and explain complex strategies clearly
• Adaptable and eager to stay current with industry changes

Responsibilities

• Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others
• Work with digital marketing teams to develop cohesive, omnichannel marketing strategies
• Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization
• Ensure timely delivery through best practices and QA processes
• Explore new paid search opportunities to drive growth
• Stay updated on trends in the tree care industry to adjust campaigns accordingly
• Build campaign attribution models and reporting systems to measure effectiveness
• Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements
• Monitor market conditions and competitive trends to maintain a competitive edge
• Manage budgets and pacing to maximize ROI and lead generation
• Lead and mentor the paid search team, ensuring performance targets are met
• Manage resource needs and team structure
• Oversee the Lead Tracking team to ensure accurate tracking and reporting
• Act as the primary point of contact for key accounts, participating in client communications and meetings
• Work with Client Success Managers to optimize the client experience throughout the lifecycle

Preferred Qualifications

• Google Analytics, Microsoft Ads, or Meta Ads certifications
• Experience with Adalysis, WhatConverts, WeatherAds, or AgencyAnalytics
• Knowledge of bid management platforms
• Excellent proofreading and copywriting skills

Benefits

• Salary: $3,000 - $4,500 per month, depending on experience
• Full-time, fully remote position
• 18 days PTO (including US Holidays) and 4 days sick leave
• Professional growth opportunities and industry training