Head of Product and Brand Marketing

Summary

Join Headway, a company building a new mental health care system, as the Head of Product and Brand Marketing. Lead go-to-market initiatives for providers, patients, and payers. Craft and execute impactful customer experiences, launching new products and evolving the Headway brand. Build and lead a high-performing marketing team, collaborating with leaders across various departments. Shape the broader strategy of a rapidly scaling organization. This role offers a competitive salary and a comprehensive benefits package.

Requirements

• Have 12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams
• Have a track record of successfully leading both 0→1 GTM strategies and scaled product launches across multiple customer segments
• Are a strategic leader and hands-on operator, equally comfortable setting vision and executing
• Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges
• Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations
• Are data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes
• Are deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value

Responsibilities

• Build & lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability
• Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities
• Craft and evolve compelling messaging and positioning that clearly communicates Headway’s unique value to each of our target audiences
• Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions
• Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact
• Shape and activate the Headway brand, building trust and recognition in the market

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development