Product Marketing Manager

Summary

Join DeepLearning.AI, a leading educational platform in AI, as their Product Marketing Manager. You will be responsible for creating and executing go-to-market strategies for new and existing AI courses. The role involves crafting compelling marketing materials, collaborating with various teams, and acting as a program manager for integrated marketing projects. You will need to have 4+ years of product marketing experience, specifically targeting technical audiences, and a proven ability to manage product launches. The ideal candidate is a creative self-starter with exceptional writing skills and a passion for AI and education. This position reports to the Head of Marketing and requires authorization to work in the United States.

Requirements

• 4+ years of Product Marketing Experience: Ideally at a fast-paced technology company
• Marketing to Technical Audiences: Experience marketing to technical or developer audiences, with a solid understanding of developer communities and the ability to engage with them effectively
• Startup Experience: Ability to thrive in a startup environment, wearing multiple hats within the marketing department, and navigating ambiguity and uncertainty effectively
• AI-native mindset: Naturally seek efficiencies, force multipliers and completely new capabilities by using AI, including building (vibe coding ok) custom apps for workflow optimization
• Exceptional Writing Skills: Strong written communication skills, with the ability to craft non-clichéd storytelling and persuasive calls to action
• Strategic and Tactical Proficiency: Proven ability to work at both strategic and tactical levels, driving marketing strategies while executing day-to-day tasks effectively
• Product Launch Management: Demonstrated experience managing product launches end-to-end, from planning to execution
• Project Management: Demonstrated ability to manage multiple projects simultaneously, meeting deadlines and delivering results within budget constraints

Responsibilities

• Create go-to-market strategies and campaigns for new and existing products, and execute them
• Speak to our audience of mainly developers and engineers with technical accuracy and messaging that represents our brand and connects with target audiences
• Ship regularly. This position will focus on launching AI courses on our learning platform
• Maintain and elevate the product voice and identity across channels and campaigns
• Responsible for product positioning, creative ideation, copywriting, product narrative, and creating product and marketing assets in collaboration with the marketing team, including design and web development
• Work closely with Digital, Editorial, and Event marketing leads on marketing strategy
• Champion our end users and act as the internal expert regarding their preferences, pain points, and motivators
• Collaborate with product and engineering teams and industry and educational partners
• Act as the de facto program manager and coordinate between internal stakeholders and external partners to design and lead multi-channel, integrated marketing projects end-to-end
• Support and assist other teammates’ marketing initiatives, including newsletter and event campaigns
• There will also be opportunities to work directly with the Founder (Andrew Ng) and other industry experts to craft marketing materials

Preferred Qualifications

• Consumer Technical Product or Online Learning Industry Experience: Familiarity with consumer technology products or e-learning products, especially AI or emerging tech, with demonstrated success in product launches and marketing
• Coding Experience: Experience with coding or a basic understanding and knowledge of Python, preferred for deeper technical comprehension
• Creative Thinking: Appetite for generating original, creative ideas and openness to new thinking
• Eye for design: Proficiency in communicating direction and feedback for graphic design to create visually compelling marketing materials

Benefits

• Being part of a world-class team of subject matter experts from various fields (marketing, operation, product, etc.) trying to change the world
• Working across cultural and geographical lines alongside our offices in different parts of the world
• A culture of lifelong learning supported by a monthly stipend for professional development
• The opportunity to be exceptionally creative with your high-impact ideas
• DeepLearning.AI offers a comprehensive benefits package including medical, dental, and vision coverage, a 401(k) plan, a monthly education stipend, flexible PTO, and much more