doola is hiring a
Head of Product Marketing in United States

Summary

doola, a YC-backed startup in NYC, seeks a Product Marketing professional for an ultra-high impact role to help build the next unicorn in the financial technology space. The role includes product discovery, go-to-market strategies, and growth responsibilities.

Requirements

5+ years of Product Marketing experience or managing end-to-end marketing campaigns for acquisition and engagement

Responsibilities

• Product Discovery: Conduct market and user research, analyze competitive landscape, consumer trends to inform product development
• Partner cross-functionally to define product vision, strategy, and contribute to roadmap planning
• Lead Go-to-Market strategies and ongoing customer growth activities
• Define omnichannel infrastructure, manage, and execute comprehensive marketing strategies for new and existing product initiatives
• Growth: Evaluate product market fit through ongoing user and competitive research, identify growth opportunities
• Lead and execute in-product promotion strategy to meet business objectives
• Keep a pulse on the competitive landscape in the financial technology space and incorporate learnings into customer growth initiatives
• Partner closely with Brand, Creative and Lifecycle teams by developing briefs to activate marketing strategies

Preferred Qualifications

FinTech, Banking experience particularly in a startup environment