Mercury is hiring a
Head of Product Marketing in United States

Summary

The job is for a Head of Product Marketing at Mercury, a fintech company that aims to change how startups bank. The role involves developing a product marketing strategy, collaborating with teams, understanding the market and customers, and leading a team of marketers.

Requirements

• 10+ years of experience in product marketing, with at least 5+ years hiring and developing high performing teams
• Experience at a growth stage B2B startup, preferably a fintech, with multiple different product lines
• Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy
• Marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
• Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the company
• Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
• You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want
• Up to date on modern tools to help the team operate more efficiently, and reach new levels of personalization with our audiences

Responsibilities

• Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury's products across all audiences
• Go deep on the products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
• Plan and execute product GTMs, nailing our target audience, messaging, channel strategy, and measurement
• Collaborate with Eng/Product/Design to influence product roadmaps with the ultimate goal of increasing product adoption and customer growth
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Set short-term and long-term goals that are grounded in data and focused on impact
• Be a key voice of marketing leadership; sharing customer and market insights to inform the marketing and company strategy
• Develop and nurture a high-performing product marketing team, providing coaching, mentorship, and professional development opportunities
• Set up the foundation and ways of working for the PMM team to operate efficiently and scale successfully

Benefits

• Base salary
• Equity (stock options)