Northbeam is hiring a
Product Marketer in Worldwide

Summary

Northbeam is seeking a dynamic and experienced Product Marketer to lead their product marketing strategy and execution. The successful candidate will develop go-to-market strategies, craft compelling messaging, conduct market research, collaborate with cross-functional teams, and measure the performance of marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in product marketing, preferably in the B2B SaaS or e-commerce technology sector
• Proven track record of developing and executing successful go-to-market strategies and marketing campaigns
• Strong writing and communication skills
• Deep understanding of the e-commerce market, including customer needs, competitive landscape, and industry trends
• Experience conducting market research and using data to inform marketing strategies and decisions
• Ability to lead and collaborate with cross-functional teams, managing multiple projects simultaneously in a fast-paced environment
• Creative thinker with a passion for driving growth through innovative marketing strategies

Responsibilities

• Develop and execute go-to-market strategies for product launches and updates
• Craft compelling messaging and positioning for the product
• Conduct market and competitor research to identify trends, opportunities, and challenges
• Collaborate with the product team to gain a deep understanding of the product features and roadmap
• Create and manage various content (e.g., blog posts, case studies, product videos, website copy) that educates and engages the target audience
• Lead cross-functional teams to ensure successful execution of marketing campaigns
• Measure and analyze the performance of marketing initiatives against ROI and KPI goals
• Serve as an evangelist for the product, representing the company at industry events, in customer meetings, and through social media channels

Benefits

• Competitive salary and benefits package
• Opportunity to work in a fast-paced, innovative, and collaborative environment
• A role that offers a balance of strategic thinking and hands-on execution
• Professional growth opportunities in a company committed to your success and development
• Remote work flexibility