Head of Product Marketing

Summary

Join Fundraise Up as their Head of Product Marketing and lead the charge in shaping product marketing strategies for a fast-growing, market-leading company. You will build a metrics-driven function, guide a growing team, and craft compelling narratives that differentiate Fundraise Up. Responsibilities include defining positioning and messaging, creating product content, planning product launches, enabling sales teams, conducting competitive analysis, and driving customer marketing initiatives. Success will be measured by key performance indicators such as win rate, sales cycle, and feature adoption. This role offers the opportunity to make a significant impact in a sector that supports nonprofits and significantly contributes to positive global change.

Requirements

• Fluent in English and Russian
• 10+ years in marketing, including 3+ years in a similar leadership role
• Experience guiding a SaaS company from $20M to $100M ARR
• Skilled at building and managing a data-driven marketing function
• Strong leadership and team-building capabilities
• Strategic thinker with a long-term view of product marketing impact

Responsibilities

• Positioning & Messaging – Distill Fundraise Up’s unique value and keep our messaging relevant
• Product Content – Create and maintain concise, high-impact materials (white papers, datasheets, battlecards, FAQs, etc.)
• Product Launches – Plan and execute internal and external launches for new features or products
• Sales Enablement – Train and equip Sales with compelling collateral, competitor comparisons, and clear objection handling
• Competitive Analysis – Track market trends and competitor moves to inform strategy
• Customer Marketing – Drive upsells, cross-sells, and retention through targeted product messaging
• Metrics Definition – Develop and refine the KPIs that measure product marketing success

Benefits

• 30 days off
• Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
• English learning courses (50% reimbursement, up to $1,000 annually)
• Relevant professional education (50% reimbursement, up to $1,500 annually)
• Gym or swimming pool (50% reimbursement, up to $500 annually)
• Coworking (up to $250 monthly)
• Remote working