Remote Head of Product Marketing
at ButterflyMX

Summary

Join ButterflyMX, a company empowering people to open and manage doors & gates from a smartphone, as they seek an experienced Head of Product Marketing to establish and lead their product marketing function.

Requirements

• You have 10+ years of B2B marketing experience; 5+ in product marketing
• You are an insatiably curious product marketer with a strong ownership mindset and bias for action
• You thrive on data driven decision making, and are fluent in analyzing large sets of data and consumer research
• You sweat the details and have a high bar for excellence and successful outcomes
• Are comfortable with ambiguity and are energized by building a function from 0-1
• You are a compelling story teller, in both written and verbal communication
• You have low ego and can collaborate effectively with cross functional partners and executives
• Multi-residential real estate industry is a plus
• Experience with the following tools: Hubspot, Salesforce, WordPress, Confluence, and your choice of Analytics tool
• Prior experience marketing hardware products

Responsibilities

• Lead the product launch process, partnering with PM, Sales, CX, Marketing and Finance
• Conduct win/loss analysis and build out program at scale
• Conduct market research and competitive analysis to identify opportunities and inform product strategy
• Train the sales team on new and existing product features and value proposition; develop the collateral including demos, case studies, fact sheets and presentations
• Promote existing and new products through all marketing channels in partnership with Marketing; assist in the creation of marketing content including blogs, whitepapers, emails, video, social media, etc
• Evolve product positioning, messaging, pricing, and packaging

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost) starting day 1
• Dental and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays and 25 days of PTO
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• HealthAdvocacy Program