Head Of Product Marketing

Summary

Join ButterflyMX as their first Head of Product Marketing to build and lead the product marketing function. This crucial role will shape the go-to-market strategy and drive product success, reporting to the Chief Product Officer. The position is primarily remote with frequent travel to NYC. Responsibilities include leading product launches, conducting win/loss analysis, market research, sales team training, and evolving product positioning. The ideal candidate possesses extensive B2B marketing experience, strong analytical skills, and exceptional communication abilities. ButterflyMX offers a comprehensive benefits package including health insurance, retirement plan, paid time off, and various other perks.

Requirements

• You have 10+ years of B2B marketing experience; 5+ in product marketing
• You are an insatiably curious product marketer with a strong ownership mindset and bias for action
• You thrive on data driven decision making, and are fluent in analyzing large sets of data and consumer research
• You sweat the details and have a high bar for excellence and successful outcomes
• Are comfortable with ambiguity and are energized by building a function from 0-1
• You are a compelling story teller, in both written and verbal communication
• You have low ego and can collaborate effectively with cross functional partners and executives
• You must have the authorization to work in the US to become an employee

Responsibilities

• Lead the product launch process, partnering with PM, Sales, CX, Marketing and Finance
• Conduct win/loss analysis and build out program at scale
• Conduct market research and competitive analysis to identify opportunities and inform product strategy
• Train the sales team on new and existing product features and value proposition; develop the collateral including demos, case studies, fact sheets and presentations
• Evolve product positioning, messaging, pricing, and packaging

Preferred Qualifications

• Multi-residential real estate industry is a plus
• Experience with the following tools: Hubspot, Salesforce, WordPress, Confluence, and your choice of Analytics tool
• Prior experience marketing hardware products

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance