Head of Product Marketing

Summary

Join Raft, a customer-obsessed company specializing in distributed data systems, as their Head of Product Marketing. Lead the go-to-market strategy for cutting-edge solutions within the Department of Defense and federal government sectors. Develop and execute product positioning, messaging, and go-to-market strategies. Conduct market research, create compelling content, and foster collaboration across teams. This role requires 10+ years of experience in product marketing, preferably within the defense or government sectors, and a Bachelor's degree in a related field. Raft offers a competitive salary, comprehensive benefits, and remote work options.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 10+ years of experience in product marketing
• Proven success in launching and scaling products in complex, highly regulated markets
• Exceptional storytelling and communication skills, with the ability to translate technical concepts into impactful narratives
• Strong understanding of data-driven marketing and analytics
• Demonstrated ability to lead and inspire cross-functional teams in a fast-paced, mission-driven environment
• Strategic thinker with the ability to execute effectively at a tactical level
• Passion for empowering operators and solving complex challenges through technology
• Familiarity with CRM tools, marketing automation platforms, and analytics software

Responsibilities

• Develop and execute clear, differentiated product positioning and messaging that aligns with Raft’s mission and values
• Craft compelling value propositions that resonate with defense, government, and enterprise audiences
• Collaborate with product and engineering teams to translate technical capabilities into customer-centric benefits
• Define and execute go-to-market (GTM) strategies for new and existing products, ensuring seamless product launches
• Partner with sales, marketing, and operations teams to build integrated campaigns that drive pipeline growth and customer acquisition
• Enable sales teams with high-impact collateral, playbooks, and training to articulate Raft’s value effectively
• Conduct market research to deeply understand customer needs, competitive landscape, and market trends
• Serve as the voice of the customer within the organization, ensuring product and marketing strategies address real-world challenges
• Identify and prioritize opportunities for innovation and differentiation
• Lead the creation of product-focused content, including white papers, case studies, product demos, videos, and presentations
• Collaborate with the marketing team to develop thought leadership content that elevates Raft’s reputation in the defense and government sectors
• Drive the creation of product-focused campaigns that highlight Raft’s technical and operational capabilities
• Foster collaboration between product, growth, delivery and marketing teams to ensure alignment on business objectives
• Represent product marketing in leadership discussions, providing insights and recommendations to drive business outcomes
• Define KPIs for product marketing initiatives and track performance to ensure goals are met
• Provide regular reporting and insights on the impact of product marketing activities to the executive team
• Continuously optimize strategies based on data-driven insights and market feedback

Preferred Qualifications

• MBA
• Experience in defense, government, or enterprise technology sectors
• Understanding of data, AI/ML, and DDIL solutions

Benefits

• Highly competitive salary
• Fully covered healthcare, dental, and vision coverage
• 401(k)
• Take as you need PTO
• 11 paid holidays
• Education & training benefits
• Annual budget for your tech/gadgets needs
• Monthly box of yummy snacks to eat while doing meaningful work
• Remote, hybrid, and flexible work options
• Team off-site in fun places!
• Generous Referral Bonuses