Head of Product Marketing

Summary

Join Trustly's growing marketing team as the Head of Product Marketing and play a critical role in driving merchant and consumer usage of our products and services in North America. You will be responsible for creating and executing a product marketing strategy, defining messaging and positioning, building sales tools, and collaborating with various teams. This role requires extensive experience in product marketing within the Fintech/Payments industry, a proven track record of success, and strong analytical and communication skills. You will work closely with sales, customer success, and product teams to ensure successful product launches and market adoption. Trustly offers a competitive salary, comprehensive benefits, and a remote-first culture.

Requirements

• 10+ years of Product Marketing experience for Enterprise Fintech / Payments products
• Proven track record of Go-to-Market excellence in B2B2C environments
• Data-driven and analytical researcher who can translate complex concepts into clearly beneficial solutions for merchants
• Communicates easily and effectively both in written and verbal forms
• Able to work cross-functionally and can navigate the technicalities of Product and Engineering to translate them into value for Marketing, Sales, and Customer Success
• BA/BS degree in related field
• Knowledge of the Fintech and Payments industries

Responsibilities

• Bring products and features to market by communicating their business benefits for merchants and consumers
• Research competitive offerings and own marketing research for the company (market trends, new technology breakthroughs, persona analysis, changes in regulation that impact our market opportunity, consumer research to define needs, etc.)
• Define the messaging and positioning of each product’s value proposition and leverage it in public-facing materials that we bring to market (website, collateral, Sales Development scripts, etc.)
• Build and create product messaging and a unique selling proposition that differentiates Trustly’s new products from each other and as well others in the market
• Communicate the vision and value of new products to the Sales team and develop sales tools that facilitate the selling process
• Develop the sales and marketing content for internal and external use (collateral, presentations, webinar, blogs, etc.)
• Partner with the Product Team on the current and upcoming product launches
• Work closely with the sales team to gain feedback and interest from external parties to gain insight into future offerings or modifications to current offerings
• Participate and plan in the launch of new products and/or services
• Work with our merchants and/or through sales and customer success to evaluate needs and/or performance of our product offerings
• Brief merchant-facing and go-to-market teams about new products
• As you scale your work you will build a direct team to manage over time across all our merchant verticals both direct and indirect (channel partners, etc.). This is a build & test it yourself role which you will do first on your own and with the marketing team
• Attend merchant events, trade shows, if/when needed to present and work with clients on marketing and/or general business initiatives, product launches, etc

Preferred Qualifications

• Experience in Gaming and Sports is a plus
• Able to build programs and processes from scratch in a startup environment

Benefits

• Flexible paid time off & generous PTO accrual plans
• Comprehensive medical, dental, vision, and other insurances
• FSA & HSA plans for medical and dependent care
• Home office set-up allowance
• Internet stipend
• Retirement plan match for 401k and RRSP
• Gender-neutral paid parental leave