Guideline is hiring a
Head of Product Marketing

Summary

Join Guideline as a seasoned Head of Product Marketing to lead the PMM function and manage a team of product marketers. In this role, you'll be responsible for elevating our messaging, positioning, and GTM foundation.

Requirements

• Minimum of 10+ years of experience in product marketing in B2B SaaS, with at least 3 years in a leadership role, ideally within B2B fintech or benefits spaces
• Proven track record of successfully launching complex products or features that evolve and uplevel the overall product story
• Excellent collaboration and leadership skills, with the ability to mentor a team or product marketers, drive alignment with cross-functional stakeholders, and drive buy-in on marketing plans
• Ability to develop and execute strategic plans — especially leveraging data — and drilling down to the details to ensure executional excellence
• Experience in research and segmentation, as well as customer advocacy, with the ability to develop an arsenal of compelling content materials
• Strong writing and editorial skills with hands-on experience creating a wide range of content, including blogs, product demos, sales presentations, and more, designed for both external and internal audiences
• Experience building an arsenal of competitive materials — comparison charts, social proof, case studies, stats and claims, and more — to show why Guideline is the leader in its industry

Responsibilities

• Develop and execute comprehensive GTM strategies for new product launches, feature enhancements, and market expansion initiatives
• Help establish Guideline as the leader by crafting messaging that resonates with target audiences, including small to mid-sized businesses, HR professionals, and participants
• Conduct market research and engage with our customers to understand the needs of our ICP, market trends, and the competitive landscape. Develop insights to inform product development, marketing strategies, and sales enablement
• Work closely with Product, Sales, Customer Success, and other teams to ensure alignment on product offerings, messaging, and customer experience
• Develop and deliver sales enablement tools, including presentations, product demos, and training materials, to empower the sales team to effectively communicate the value of Guideline’s products
• Identify content gaps and lead the creation of high-impact marketing content that enables, educates, and inspires our customer-facing teams with the “so what.” Create an arsenal of compelling, competitive materials that include case studies, blog posts, webinars, videos, sales decks and one-pagers, and more
• Establish KPIs to measure the effectiveness of product marketing initiatives. Regularly analyze performance data to refine strategies and optimize outcomes

Benefits

• Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
• 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
• 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
• Opt-out credit if all three plans are waived
• Eligibility to participate in Health Savings Account and Flexible Spending Accounts
• Disability and life insurance options
• Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
• Paid parental leave for birthing and non-birthing parents
• 1 - month Sabbatical after 5 years of employment
• Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year