Head of Product Marketing

Summary

Join a fast-growing company with a strong mission and vision that puts people first, as an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function.

Requirements

• 7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
• Product marketing experience working across the funnel in B2C tech and/or a consumer app
• Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
• Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
• Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
• Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth

Responsibilities

• Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
• Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
• Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
• Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
• Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
• Build and coach a small team of lifecycle marketers; lead with a passion for learning and development

Benefits

• Competitive salary based on experience, with full medical and dental benefits
• High potential for growth
• Stock in an early-stage startup
• Flexible WFH and vacation policy
• Paid parental Leave
• Employee referral program
• 401K plan