Head of Product Marketing

Summary

Join SweedPos, a product-driven startup, as their Head of Product Marketing to contribute to scaling and optimizing their all-in-one cannabis retail platform remotely. You will directly manage one product team and lead the Product Owner of another, focusing on marketing tools. Responsibilities include developing a product roadmap, building acquisition strategies, conducting market research, defining product features, managing the product backlog, analyzing performance, and performing business analysis. The ideal candidate possesses at least 3 years of experience as a Product Owner/Product Manager, strong marketing tool experience, technical understanding, and proven experience in dynamic product environments. Strong leadership, team management, and business analysis skills are essential. SweedPos offers a competitive salary in USD (B2B contract), 100% remote work, flexible hours, paid vacation and holidays, sick leave, medical insurance, and equipment reimbursement.

Requirements

• Minimum 3 years of experience as a Product Owner/Product Manager role
• Strong hands on experience with SEO, Paid ads or other marketing tools
• Technical understanding of the product and the ability to communicate effectively with the development team
• Proven experience in a dynamically evolving product with constantly shifting priorities
• Familiarity with Kanban, and Scrum methodologies
• Strong leadership and team management skills
• Ability to perform business analysis and project management
• Upper-Intermediate and higher level of English. You will need to communicate with the English-speaking part of the team, clients and write and read the documentation in English

Responsibilities

• Develop and maintain a comprehensive product roadmap for our customer acquisition team
• Build and own tools, creating performing acquisition strategies based on data insights and campaign performance
• Conduct market and customer research to gather insights and inform product development decisions
• Define and prioritize product features based on customer needs, business goals, and technical feasibility
• Manage the product backlog, ensuring it is up-to-date and prioritized based on business and customer impact
• Analyze product performance and customer feedback to make data-driven decisions and continuously improve products
• Perform independent business analysis of features
• Manage the team's daily operations, including hiring, motivation, and performance management

Preferred Qualifications

• Additionally, you excel in creating exceptional products and driving metrics growth
• Proactivity – We love team members who take initiative and provide feedback
• Critical thinking – We value problem-solvers who think beyond just writing code
• Adaptability – Our industry is evolving fast, and we need people who thrive in change

Benefits

• Salary in USD (B2B contract with the US company)
• 100% remote – We’re a remote-first company, no offices needed!
• Flexible working hours – Core team time: 09:00-15:00 GMT (flexible per team)
• 20 paid vacation days per year
• 12 holidays per year
• 3 sick leave days
• Medical insurance after probation
• Equipment reimbursement (laptops, monitors, etc.)