Head of Product Marketing

Summary

Join Veriff as the Head of Product Marketing and lead the global product marketing team. You will develop and execute go-to-market strategies, product positioning, and messaging for our SaaS product. As a key member of the GTM leadership team, you will shape short and long-term strategies to achieve Veriff’s business goals. You will manage product launches, collaborate with cross-functional teams, and develop compelling sales and marketing materials. Leading a team of product marketing managers, you will develop growth strategies and drive market leadership. This role requires significant experience in SaaS marketing and team management.

Requirements

• Have 7+ years of marketing experience in the SaaS space
• Have 3+ years of experience managing teams
• Have a proven track record of developing and executing successful end-to-end product launches for global B2B products
• Possess strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Possess excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Be a creative thinker with a data-driven mindset and a passion for continuous improvement

Responsibilities

• Provide hands-on leadership to an international team of product marketers to ensure effective team performance and development
• Develop strategic, differentiated product positioning, value proposition and messaging informed by market insights, and product understanding
• Lead product launches and evaluate promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
• Apply best practices for product launches and positioning, collaborating with product managers on pricing and packaging
• Manage product launches and releases, both internally and externally
• Work with product, marketing, sales, and other cross-functional teams to scope the market opportunities in existing and new markets
• Collaborate with brand and growth marketing teams to implement marketing strategies
• Produce content and enablement materials for internal teams
• Drive continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence

Preferred Qualifications

• Have previous experience within the identity verification industry or related fields
• Have experience working in a high-growth tech company
• Have experience in managing budgets and optimizing ROI
• Have a passion for protecting honest people online and a commitment to Veriff’s mission

Benefits

• Flexibility to work from home
• Extra recharge days per year on top of your annual vacation days
• Stock options that ensure you share in our success
• Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary